Development of content was, is, and will be crucial for the online marketplace to operate correctly. Though it is necessary to agree on one thing content is complicated.

Most webmasters fail to develop successful businesses amid their inability to manage content in the most appropriate way. In this part, many insights, strategies, tips, and tricks will be offered that will assist in writing remarkable content for the Facebook audience. Though before going through the tricks and tips, let us make a breakdown of the various types of creatives that can be posted on Facebook.

Using the picture format it is possible to make several types of posts such as carousel, album, and slideshow. 

Still, the video posts are an obvious winner here. Based on social media statistics, video publications get around 60% more engagement compared to other types of posts. Though do you understand what is better than videos? Short answer – live videos. Facebook live can ensures watch times 3 times longer than those that are no more live. To ensure the Live videos are a loud success, it is suggested to use some of the best options to operate Facebook live videos for the business.

Besides the live videos, there are several other must-use types of Facebook video posts that can boost Facebook marketing by leaps and bounds. 

Instant Experiences on Facebook

Instant experience provides the option for users to click and have a broader experience to check a content page, filled with videos, images, carousel images, and texts, without leaving the space of Facebook.

It is likely to consider it as a little landing page experience, with the opportunity to display the products, message, or article, on a full screen. For companies, instant experience publications are a goldmine to reduce bounce rates and gain better engagement.

Watch party on Facebook

Watch party on Facebook can be described as a shared viewing adventure, that lets to create online streaming of a video or video series from the Facebook page and invite other individuals to watch it together. With Watch party on Facebook it is allowed to:

• Put a pre-made video as a live stream.

• Equivalent to scheduling a movie party and inviting the friends and family to see the video together.

• Re-utilise the old content, re-purpose other content and communicate in real-time.

• Re-introduce events, webinars, sessions and much more.

Facebook virtual reality videos

Facebook VR video takes the viewing experience of the user to the next level. They provide the audience a 360-degree opportunity to fully engage in the content. For sure, this technology has only started to come out to the wider audience, though soon it will be getting over the market. Based on Facebook data, more than 60% of individuals expect that VR will evolve as a part of daily life. Whether it is augmented or virtual reality, users crave for unique experiences.

Stories on Facebook

After the huge success of Snapchat and Instagram stories, Facebook also developed the stories feature in its key application. The Facebook story is also 24-hour temporary feature that lets to overlay stickers, filters, polls, and music over both image and video content. Moreover, it is possible to also tag friends and geolocations on them. Marketing specialists have a great option in stories to:

• Share on a regular basis

• Create humanized and authentic content (tips, tricks and behind the scenes).

• Join with the ever-developing audience

• Skips the crowded newsfeed.

Now as all the new and old great content types on Facebook to market the business is well-known, let us proceed with the best tips to build unbeatable publications on the platform. Usually, when posting the content on Facebook, it is aimed to engage, sell, or educate.

So each tip under the umbrella of these three points will be covered further.

Engage with content on Facebook

The engagement goal is the first step of the marketing process. Facebook provides the business easy and effective options to build relationships, interact, and communicate with a broad database of active users.

Tip 1: Ask the audience

Questions are always a great start to an interaction or conversation.

When making a post of a recent update on Facebook, instead of making a headline as a statement, do a question. Ask something controversial, dubious, or truth-related, though applicable to the niche. Anything that touches the target audience’s emotions will do great. 

Tip 2: Keep it simple and short

When you first want to communicate with a potential client, it is necessary to take it slow. Do not suggest too many details right from the beginning. Instead, using the content’s topic and the headlines of the post, make the brand introduction.

• If you desire the best opportunity of engagement, keep the posts on Facebook no longer than 50 characters.

• Do not overpower the audience with too much data.

• Show them only what is crucial.

Tip 3: Create it visually appealing

When scrolling through the news feed on Facebook, the first notions that the eye experiences come from the visual content along with the text.

Remarkable content arrives with remarkable visuals. It does not only allow to gather way more engagement, while also helps you communicate the message better.” When the initial respect and attention of a prospect is earned, it is time to move to the second step, which is the educational goal.

EDUCATE USING FACEBOOK CONTENT

Educational content is intended to provide important knowledge regarding the specific subjects to the potential clients. If it there is an opportunity to educate the audience appropriately while also demanding to their problems, emotions, desires, and cravings, it would be possible to get their trust, and also the email address. Some recommendations to compose educational content to the audience on Facebook.

Tip 4: Propose more value than competitors in total

To really win the regard of the particular consumer niche, it is suggested to provide them more than they can get from the competitors. How to achieve that?

• Review the competition and place together a clear list of pros and cons that were noted through studying the content.

• Discover problems, subjects, and requirements that the target audience has problem with.

• Grab a popular subject, read about 10 articles concerning it, and build a fresh perspective.

• It is feasible to also utilise some of the most useful content curation instruments to never run out of popular and original content ideas.

Tip 5: Always have the consumer in mind – keep a look on the reward

Ask the question, why is it necessary to create the content? So, that the audience can catch the value out of the publications, so they can get revelations, breakthroughs, saved money and time. Over this path it would be possible to grab the full attention for the solution, which are the company’s products and services.

Tip 6: Forget about the money and concentrate on building relations

When having to write in order to educate, it is required to stick to that, without letting the marketing instinct to interfere. The more writing is done for free; the more respect will be earned. It will be possible to sell later, so take the time and set up the relationships properly. When privately interacting with the prospects, they get already engaged in the process of sales and will soon come at the final phase where the sale occurs.

SELL THROUGH FACEBOOK CONTENT

The final goal is to target and retarget the Facebook audience successfully in a bid to generate sales. In general, these are individuals who have already enjoyed the page and checked a bit of the content. Ideally, the ones will be prospects that just require a small nudge.

Tip 7: Offer something for free first

Apart from the value the company is showing for free through educational content, it is likely to further enhance the client experience by serving them free.

These freebies could be trials, product demos, giveaways, and discounts, around something that is related to the key products. Here are some ideas:

• When selling digital marketing services, it is possible to offer a free SEO analysis or a trial that explains the service basics (taking into the account that the audience is compelled of newbie entrepreneurs).

• When selling natural herbs, it is possible to offer herbs sample to the followers via a social contest. Ask for the name and email and complete the sale within the personal newsletter.

Tip 8: Do not act too intrusive

Even while the goal is to sell, it is necessary to understand that individuals do no longer accept intrusive marketing. Online customers are clearly tired of advertisements, sidestepping them as much as possible just through ignorance or special instruments like advertisement blockers.

EXTRA TIPS FOR ENHANCING THE FACEBOOK CONTENT

There are some tricks which have a relatively general nature. These suggestions work well for the most of content published on Facebook. Take them into close review and implement them comprehensively.

Tip 9: Use attractive headlines – short is the best 

Headlines are crucial on every key distribution channel, not only on social media. TV, newspapers, radio, search engine pages, magazines, social channels – they all hold one thing in common. They are reliant on headlines. Therefore, it is essential to strive to discover topics that the audience will like, and their full attention will arrive. For instance, instead of indicating  “How to increase sales online”, use “10 great tips to boost online sales by 30%”. The latter will attract much more engagement because it is more detailed and promises much.

Tip 10: Utilise smart call-to-actions

Internet users are usually passive. They will not communicate with the page or content unless they are pointed to do so. To enhance the campaign click-through-rate and to develop the reach of the company, it is required to begin using smart CTAs. Tell the clients to subscribe, tell them to do this, and other things. They have to know what to do, or otherwise they will not do it. The call to action has to be both attractive and stimulating. The colour should be pleasant, the text is non-intrusive, and it is great to add the free value proposition, which would be absolutely tempting. It is that additional nudge that can be provided for the audience to bear what was offered.

With Facebook, it is feasible to add call-to-actions to the sponsored publications or boost them. Though what if you would prefer to reach the audience in the organic way and yet encourage them to take up on the offer?

That is where a scheduling instrument for social media management comes in. It is possible to directly add call-to-actions to the organic posts Facebook and allow the audience convert without spending any funds!

Tip 11: Optimize for mobile devices

It is well known that Facebook has more engaged smartphone users than desktop users. Therefore, it is necessary to ensure that the website is well-set for mobile, or else there is a risk of losing a big portion of the traffic. Mobile optimization is no more a trend but a must.

Manage the content well as per the recommendations discussed. And do not fail to streamline the content flow employing Facebook marketing instruments.


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