1. Social Media Stories 

The first firm to popularize the idea of “Stories” was Snapchat, which was followed by Instagram and Facebook. Eventually, YouTube, LinkedIn, and Twitter introduced their own versions of stories, although under different titles. 

Stories are types of postings that are only available for 24 hours. Tales enable marketers to share authentic material with their consumers and engage with them on a more personal level, despite the fact that stories represent such a basic notion (or maybe owing to the fact that they do?). 

The following are some of the ways in which you may interact with your audience by using tales on social media: 

  • You may conduct polls inside of Instagram Stories. 
  • Include links to your social media Stories in your posts. 
  • Take use of the many geofilters offered by Snapchat. 
  • Put in some location tags. 
  • Include references from other businesses as well as your loyal followers. 
  • When you’re making Stories, you should consider using live video. 
  • Encourage your audience to go deeper by providing them with distinct calls to action. 
  1. Push Notifications

Email marketing has become less effective as a result of the implementation of GDPR (General Data Protection Regulations) and other, more stringent privacy legislation. In addition, younger consumers are more likely to choose alternative channels of communication and to choose to interact with fewer touchpoints when connecting with companies. 

You can expect to see an increase in the number of businesses using browser push notifications in 2022. These alerts are becoming more complex and individualized as part of an effort to engage customers across a variety of channels. In point of fact, the use of tailored push notifications results in an increase in conversions: 

  • 7 percent open rate for segmented push messaging in comparison to just 3 percent open rate for general broadcast messages (a 2x improvement) 
  • 54 percent of people convert as a result of receiving a segmented push notification, but just 15 percent do so in response to broadcast messaging (a 3x improvement) 

People who have indicated interest but have not converted are being re-engaged via the use of notifications prompted by behavior, and income lost from abandoned shopping carts is being recovered through the same method. 

In order to enhance conversion rates brought about by such efforts, notifications may even incorporate pictures and calls to action. 

  1. Social Commerce

Even though it has been around for quite some time, social commerce has only lately begun to really catch on. Instagram and TikTok are two examples of apps that have given social commerce a new meaning in recent years. 

There are 1 billion users on Instagram, and ninety percent of them already follow active shopping companies. Many of these people check the accounts of these firms on a regular basis. The following is a list of features that you may use in order to make sales on Instagram: 

  • Live Shopping is an application of live streaming (for more information, see trend #31 down below). 
  • Shop Tab Ads are ideal for e-commerce retailers that wish to promote their advertisements on the shop tabs of their customers. 
  • Reels Advertisements: Just like Stories ads, except for Reels. 
  • IGTV Ads are exactly the same as they were before, except for IGTV. 
  • With Instagram Checkout, you can sell your items directly via Instagram in a streamlined and protected manner. 

TikTok isn’t too far behind, since it has 1 billion members that are active every month. 

TikTok Shopping was introduced in 2022 as a feature that gives content producers the ability to add a shopping page to their TikTok accounts. 

Additionally, a Shopify connection will extract goods from a creator’s Shopify product catalogs and display them on their TikTok profile. This feature is somewhat analogous to the Shop Tab on Instagram. The Instagram Checkout-like feature, which was just introduced, will be available to users of the app, meaning they won’t even need to leave it to make a purchase. 

TikTok Shopping is currently only accessible to Shopify retailers located in the United States and the United Kingdom that have a TikTok for Business account. 

  1. Interactive Content

When we talk about rapid access, we have to talk about interactive content, which is one of the trends in digital marketing that has been expanding at the fastest rate in recent years. 

In the year 2022, we may expect to see a transition away from conventional text-based content toward dynamic, interactive content that provides viewers with an immersive experience. Some examples of this kind of material include: 

  • Quizzes and polls 
  • Calculators that are built in 
  • Advertising using augmented reality 
  • 360-degree videos 

Content that can be interacted with is more likely to provide the outcomes that your company requires, in addition to being more interesting and easier to remember. People appreciate it not just because it is new and unique, but also because it enables them to feel more connected to businesses and more active in the process of purchasing those items. Because of this, 91% of customers are actively looking for material that is more engaging. 

  1. Omnichannel Marketing 

One of the marketing buzzwords that emerged in 2020 was omnichannel marketing. The expression may now seem a bit stale, but the technique remains as ripe and relevant as it was when it was first developed. 

The process of marketing across multiple platforms, such as social media, apps, email, and blog posts, is referred to as omnichannel marketing. The goal of omnichannel marketing is to provide a superior customer experience and a unified brand message, both of which result in increased conversions and customer loyalty. 

According to the statistics, companies who use three or more channels in an automated process may provide very successful results: 

  • Engagement rate: 18.96 percent on omnichannel vs. 5.4 percent on single-channel 
  • Purchase frequency: 250 percent greater on omnichannel vs. single-channel 
  • Average order value: 13 percent greater per order on omnichannel vs. single-channel 
  • Omnichannel customer retention rates are 90 percent greater than single-channel customer retention rates. 

Implementing an omnichannel strategy is now simpler than it has ever been before thanks to the proliferation of SaaS firms that are giving the tools necessary to handle numerous channels in a more effective manner. 

Another area in which AI and big data are playing a role is this one, since they are assisting companies in better comprehending the behavior of consumers and in personalizing their offerings on an individual level at scale. 

  1. Augmented Reality (AR) & Immersive Technologies

Virtual reality (VR) tends to thrill people with its great sci-fi concepts, while augmented reality (AR) has shown to be more practical for marketers. 

The consumer and enterprise augmented reality worldwide head-worn revenue is expected to expand from $1.6 billion to roughly $18 billion, as stated in the forecast research provided by ARtillery. 

Similarly, the worldwide revenue from mobile augmented reality applications for consumers and businesses will increase from $6.8 billion in 2017 to $26 billion in 2025, representing an approximately fourfold growth rate. 

Even if the main purpose of Facebook’s long-awaited smart glasses is photography rather than augmented reality, the company’s announcement marks the beginning of an endeavor that has the potential to revolutionize the industry. 

Other corporations, like IKEA, have also released their own augmented reality applications. Their IKEA Place app enables customers to “test drive” IKEA’s furniture in their own homes by allowing them to snap a photo of a space using the camera on their smartphone (currently, this feature is only available on iOS 11.0.1). Users are able to rearrange the furniture and see how it appears when viewed from a variety of perspectives. 

Because of how quickly AR is advancing, we should expect to see a significant increase in the number of ways that companies discover to put this technology to use in the near future. 

  1. Predictive & Augmented Analytics

Data mining, predictive modeling, and machine learning are the three main components of predictive analytics. These techniques are used to search for trends and make educated guesses about the future. As a result of its potential, it has evolved into a more complex form and is now widely used in a variety of sectors. 

When it comes to the latest developments in digital marketing, we can anticipate to see an increase in the number of apps and solutions that use predictive analytics. Some examples of these developments include sophisticated lead scoring, customer segmentation, and personalisation. 

One such example is the Chrome extension known as Amazon Assistant, which was developed by the retail giant Amazon and allows users to extend the scope of Amazon’s product recommendations beyond the confines of the Amazon website in order to receive personalized offers while they are browsing on other websites. 

On the other hand, Augmented Analytics is capable of automating data preparation via the use of machine learning and Natural Language Processing (NLP), which makes it possible to share data. 

The technologies that are used in predictive analytics and AR are what set them apart from one another. 

Augmented analytics uses machine learning to predict what will happen in the future, whereas predictive analytics uses machine learning to predict what will happen in the future. Augmented analytics uses machine intelligence to boost human intelligence with the why, allowing us to work more quickly and intelligently with ever-larger datasets. 

According to Gartner, by the end of 2024, 75 percent of businesses will have transitioned to employing AI for their operational requirements. This will drive a fivefold growth in the number of infrastructures dedicated to streaming data and analytics. 

  1. Geo-Fencing 

Along with the surge in mobile usage, we anticipate an increase in the use of geo-fencing, a market that is predicted to expand to $2.4 billion by 2023. While the concept of marketing to individuals based on their location is not a new one, we do foresee an increase in the use of geo-fencing. 

The position of a user may be used in conjunction with geo-fencing to provide real-time targeting. When a user reaches or exits a target area, they are notified through push notification, text message, or another kind of marketing communication. For example, a target area may be established as the region within one mile of a certain restaurant. 

According to the findings of a survey conducted by Reveal Mobile, more than half of the marketers polled consider restaurants and bars to be among the top five retail locations for geofencing. Other popular choices include health and beauty (41.5 percent), entertainment (41%), grocery stores (32%), and pet stores (24%). 

Geo-fencing will become an increasingly significant component of marketing strategy for businesses in sectors that need to transition internet users into clients of traditional brick-and-mortar establishments. 

  1. Progressive Web Apps (PWAs)

Progressive Web Apps are websites that act similarly to mobile applications but more closely approximate the functionality of native mobile applications. PWAs provide quick load times, the ability to get push notifications, the ability to use the application offline, and a great deal more without being restricted to either Android or iOS. PWAs provide development teams the ability to design web applications that can run on any device and function in the same way as mobile apps. 

It is anticipated that there will be 7.5 billion people using smartphones worldwide by the year 2026: 

  • Asia – 63.9 percent 
  • Africa – 69.94 percent 
  • Global – 54.18 percent 
  • 50.16 percent of the total comes from South America 
  • Europe – 51.87 percent 
  • 50.21 percent of all sales come from North America 
  • Oceania – 53.68 percent 

Mobile is more important than ever to your digital strategy, as total page views on mobile devices globally have increased by 57% year over year. 

As a consequence of this, progressive web apps are likely to become more common as the mobile revolution gathers steam. 

  1. Newer Blockchain Applications

According to the definition, a blockchain is: 

“A time-stamped sequence of data records that cannot be changed and are administered by a cluster of computers that are not controlled by a single company.” Each of these data blocks (i.e., block) is encrypted and linked to the others via the use of cryptographic principles (i.e., chain). 

Blockchain technology and its implementations have the potential to revolutionize a great many different industries, despite the fact that they were first designed with cryptocurrencies in mind. 

We are identifying the following as some of the most important blockchain developments to keep an eye on in 2022: 

  • The term “Blockchain-as-a-Service” (BaaS) refers to the establishment and operation of cloud-based networks by a third party on behalf of businesses that are engaged in the business of developing blockchain applications. 
  • Self Sovereign Identity & Verifiable Credential, which will offer verifiable, globally resolvable, and privacy-preserving credentials that we can store and manage from the safety of our own devices and can show it to anyone, anywhere. 
  • The term “Decentralized Finance,” or “DeFi,” refers to the transition away from conventional centralized financial systems like brokerages, exchanges, or banks and toward smart contracts that are stored on blockchains. 
  • Non-Fungible Tokens, or NFT for short, are a kind of cryptographically produced token that can only be linked to one specific digital asset and cannot be duplicated. Blockchain technology is used to establish this connection. 
  • A legal tender that is issued and supported by a central bank is referred to as CBDC (Central Bank Digital Currency). CBDC is a digital version of central bank money that is built on Blockchain. 
  1. Quantum Computing 

Computing on the quantum level is a relatively new field of technology that is founded on a quantum physics theory. This theory proposes that subatomic particles may coexist in more than one state at the same time. 

So how exactly might businesses benefit from quantum computing? Here is what we should anticipate happening: 

  • Improved mobile data coverage 
  • More humanlike artificial intelligence, such as that being developed by Google AI, which is working on quantum algorithms to significantly increase machine learning 
  • Increased relevance of advertising, such as via the use of quantum annealing, which enables advertisements to reach a greater variety of individuals at a lower cost. 
  1. Big Data and Deep Learning

The sector around big data will keep expanding at a dizzying rate. According to Statista’s projections, the total quantity of data that will be consumed on a worldwide scale will have increased to over 180 zettabytes (that’s one followed by 21 zeros!) by the year 2025. 

In addition to this, they predicted that the big data market sector would expand to a value of up to $103 billion by the year 2027, accounting for 45 percent of the whole software business. 

The demands for user data privacy are becoming more crucial as big data becomes ever more powerful (the General Data Protection Regulation (GDPR) was a worldwide revolution on data privacy, but the California Consumer Privacy Act (CCPA) was more local). 

As a result, big data is a sword with two edges; nonetheless, it is a sword that many digital marketers will find difficult to resist in the very near future. 

Big data may be put to use in the following ways by marketers: 

  • The use of Know Your Customer (KYC) procedures that are not too expensive 
  • The implementation of various techniques for business intelligence and web analytics 
  • The use of cutting-edge personalisation and targeting techniques to provide better customer experiences and increased customer acquisition 
  • The use of data-driven attribution models (such as the one Google just revealed) as a solution to the problem of declining third-party cookie usage 
  1. SERP Position Zero 

In the last few years, we have witnessed an increase in the use of the featured snippet, which is a description of the content of a website that appears in the search result. It is claimed that a page has “position zero” if it has been given a featured snippet because it appears before the very first search result. 

Because it is the location that is most likely to get the most hits, position zero is the most desirable real estate on any website; in certain cases, a highlighted snippet will take up the whole of the space above the fold. 

Even while featured snippets provide a more streamlined experience for users, they nonetheless constitute a significant obstacle for search engine marketers to overcome. 

To begin, highlighted snippets have the ability to answer a user’s question without the need for a click. You may put in a lot of effort to rank for a page, get it to position zero, and yet not get any traffic as a result of your efforts. 

Second, there is no method to optimize a website such that it appears as a highlighted snippet in the search results. 

Because of the development of position zero on search engine results pages (SERPs), it is no longer the case that search volume, intent, and organic competition are the only factors that determine the value of a phrase. You also need to investigate whether or not a term has a featured snippet associated with it. 

We may anticipate an ever-higher percentage of Google’s search results to be based on zero ranks as the company continues to integrate more AI into its ranking system. 

  1. Voice Commerce 

More than only the search engine industry has been shaken up by the introduction of voice assistants. As it turns out, customers want to use them not only to carry out their search queries, but they also like to use them to make purchases. This is a popular trend. 

Convenience is one facet of the shopping experience that has to be taken into consideration if we are going to comprehend the potential that voice commerce possesses. It’s possible that a buyer won’t buy a 55-inch television via a voice assistant, but they’re far more likely to buy a little, low-cost object that’s too bothersome to look for online. 

“Food and groceries” ranked top on the list (at 21 percent) of what people have bought using a voice-controlled device, followed by Consumer Packaged Goods (CPG) at 16 percent. 

Walmart is one of the companies that has taken the lead in this emerging trend. The Walmart Voice Order function was launched via a partnership between Google and Walmart. People who have a Google Home may now use voice commands to shop at Walmart by simply saying “Hey Google, speak to Walmart,” selecting the item they want, and adding it to their basket. 

Consumers are able to purchase via any Alexa-enabled device thanks to Amazon’s integration of voice shopping into AmazonFresh, which makes the service available to customers worldwide. 

The following are some of the ways in which voice commerce might assist your online store: 

  • Consider your search tactic to be more along the lines of a discussion. Create content using long-tail keywords so that it reads like a conversation with the consumer that can be searched. 
  • Pay attention to the typical questions people ask and acceptable keywords. When doing voice searches, the usage of trigger words is recommended (such as who, why, when, how, where, should, could, does, etc.). 
  • Do not restrict yourself to using certain terms alone. Instead, you should take into account the likely context of the customer’s query and provide helpful material that answers the inquiry. 
  • Combine a number of terminologies in order to come up with a number of different groupings of keywords and phrases. They should naturally encompass all of the pertinent information that is asked about in the questions. 
  • Create product descriptions that are interesting to listen to and enjoyable to read out loud. Write in a natural manner that aligns with frequent rhythms of speech. 
  1. 5G Technology 

In a society that is completely obsessed with mobile devices, the introduction of 5G technology, also known as the fifth generation of mobile technology, is likely to be one of the most important developments in digital marketing in the year 2022. The upgrade ushers in a new age of digital communications, and the effects of its implementation will be felt in almost every sector of the economy. 

The European Union has an ambitious strategy for the deployment of 5G technology, which will entail providing continuous 5G coverage for important highways and trains by the year 2025. In addition to that, it is anticipated that the technology would power one hundred times more linked devices. 

It is certain that the technology of 5G will revolutionize the way in which we consume internet material, from digital marketers to the typical user. 


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