When an HBR piece gets a lot of attention, we are constantly aware of it. Journalists write about it, pundits debate about it, executives route copies of it throughout the company, and its language becomes familiar to managers everywhere — sometimes to the point that they don’t even link the phrases with the original piece. In addition, executives route copies of
it across the organization. The most essential thing, of course, is that managers alter their approach to business as a direct result of the concepts presented in the article helping them view situations in a different perspective.

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