Creating SEO campaigns is a crucial step for any business, regardless of its type or industry. However, while some recommendations are relevant for both B2C and B2B businesses (for instance, doing keyword research and optimising a website), B2B SEO requires a more specific approach. In this article, we will explain the difference between B2B and B2C SEO, and provide you with some tips on how to create effective B2B SEO campaigns. Keep reading to learn more.

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