As a result of advancements in communication technology, a new electronic kind of word-of-mouth advertising called as “viral marketing communication” has evolved (VMC). One method of marketing known as viral marketing communication (VMC) is a strategy that takes use of the internet to encourage consumers to spread a marketing message. VMC is an acronym for “viral marketing.” At this point in time, it is generally accepted that the VMC is still in the early phases of its development stage. As a direct consequence of this, we do not have a solid comprehension of the manner in which it behaves or the magnitude of its dimensions. In addition, there hasn't been a lot of research done on what customers believe about these kinds of marketing strategies and how they react to them.

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