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We provide full spectrum of quantitative and qualitative analytical research to create content on various themes – market research and analysis, strategic positioning and planning, investment strategies.

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Reports

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We provide full spectrum of quantitative and qualitative analytical research to create content on various themes – market research and analysis, strategic positioning and planning, investment strategies.

Interested in buying content?

Let's discuss details

Online shop optimization

Online sales have become an essential part of our everyday life in the COVID-19 era. Some retail networks have moved to online, some of them have started to develop their online segments in a more intense way, new businesses start their operations online from the very beginning. If you ask yourself what online sales platform is the most efficient in the world, probably, your answer will be something like the “Amazon”. What is the secret of its efficiency and excellent results in many business aspects? The answer is rather simple: permanent testing process that leads to the conversion rate optimization. This process is usually discreet like practically every minor change that is designed to make customer experience smoother and better. 

Conversion attribution: How to apply it for your marketing strategy

Everything can and must be measurable" would be perfect on a tile as far as we are concerned. By 'making measurable', we mean providing insight into all kinds of website statistics. However, making it measurable is one thing. The art often lies in correctly assessing these data. And that can be done with the help of conversion attribution.

Rethink marketing, The new standards

The coronavirus pandemic has changed livelihoods and lives around the world. This event was generation-defining and managed to upset the economic order and had a huge influence on consumer behaviour, from how they communicate and work to how they do shop and what they buy. For companies, these shifts are rewriting the regulations for years to come and defining a once-in-a-lifetime chance for marketing specialists to reset the gameboard. Those who operate swiftly—to readjust with current customers and get new ones— over the following dimensions can fasten the recovery and push development into the new normal.

Upcoming marketing & business trends. Customer experience: from understanding to implementation

If you close your eyes and think about the most innovative companies in the world, the top three places will be highly likely taken by such big techs as Apple, Google and Amazon. But what made them so successful? Definitely, innovations. But not only them. Customer experience is what stands behind their success. Every business owner who wants to stay on the market for a long time knows for sure that putting the customers first should be the top priority.

The definition of content marketing: Here is why we need it

Marketing of content is the method of creating relevant and valuable content to get the attention, acquire, and grip the audience. In the book "Content Rules", authors describe the content as “anything that organization produces and communicates to tell the story.” Content can take many forms, though it only is defined as content marketing if, based on the Content Marketing Institute clarifications, it strives to force profitable actions of customers.

How to Increase Client Retention

The chance of selling a product or service to an existing customer varies between 60% and 70%, and this statistical fact makes client retention crucial for businesses. However, only 18% of companies focus on this process, while 44% of brands prefer customer acquisition.  This does not mean that you should stop attracting new clients and fully switch to the retention of the existing ones instead — both processes are essential, and focusing only on one of them is a mistake that you should avoid. But customer retention obviously requires different strategies and tactics than the acquisition, and this article is here to help you. Keep reading to learn more about client retention and how to increase it in the right way.

Digital Marketing Strategy Guide 2022

Each marketer usually hears that insistent noise in the ear. The specialist might not be sure what it is, but he thinks he should be listening. He thinks it might be important. Not in a life-or-death kind of way, but he believes it is about the company’s brand. Though, the marketer is unsure what to do. He is afraid of ignoring a request for help. He is afraid of missing a negative comment or ignoring results. All because he was not listening. So, the marketer does nothing. He sits at the company’s desk and tweets with fingers crossed. The marketer posts at the company’s blog and longs for engagement. Then he stares at results and prays for enlightenment. Is this how it intended to be? No.

How to Hire the Right Marketing Agency

Building online presence, promoting products or services, increasing brand awareness and driving traffic to the website — these and other marketing activities are crucial for any business. However, this does not mean that every company needs to have an entire marketing department. Hiring a marketing agency is an alternative option with numerous benefits. But what are these benefits? How to choose the right marketing agency? Are there any factors that can help you to understand that a particular agency should not be hired? In this article, we will answer these and other questions, so keep reading to learn more.

All about PR: The definition, what you can achieve with it, its use in marketing, and effective business practices

Many entrepreneurs continue to ask the question: "Why spend money on some obscure direction when a good product sells itself?" It is logical, there are only a few unique offers, and someone should tell the audience about them. An important detail should definitely be mentioned: PR will not help create a strong brand if customers receive poor quality goods and services, but it will certainly contribute to the development of a company with streamlined internal processes. Simply put, PR is an accelerator for your business, not a lifeline or universal salvation. Suppose your human resources or the business skills within your company are not sufficient. In that case, you may well call on a PR and communication consultancy to assist you in addressing these aspects.

10 Ways Technology is Changing Marketing

The evolution of technology never stands still, which affects virtually all aspects of society and business. Obviously, marketing is not an exception. Nowadays companies do not have to rely on TV and newspapers to attract clients. Instead, businesses have loads of opportunities to connect with their target audiences: via numerous social networks, email, digital magazines, and so on. All of these and other sources can be accessed instantly. Marketing techniques and strategies are affected as well. Thus, companies can run PPC ads on diverse platforms, benefit from artificial intelligence, virtual and augmented reality, ensure more effective optimisation for their content, etc.

How to avoid consumer antipathy and stay in a growing market

Marketing communications in 2019-2020 are increasingly digitalized, and the proportions of the use of communications in the marketing communications system are changing in favour of Internet communications and digital technologies. This is due to the fact that the modern communication space is virtualized following the transition of the consumption structure to online, the growth of consumer demand in digital. In turn, the coronavirus pandemic has acted as a catalyst for the transition to new ways of interacting with potential customers and ways of implementing their activities.

How to Create Effective SaaS Copy

For SaaS companies, content plays a crucial role, as an excellent copy allows them to increase conversions and engagement. In turn, if the copy is not effective, sales will decrease, just as the website traffic and other rates. To help you to avoid this situation and improve your company’s chances of success, we prepared a detailed guide on SaaS copywriting. Keep reading to learn more and understand how to create efficient SaaS content.

Upcoming marketing & business trends: digital footprints: great marketing opportunities

Internet knows everything not only about our world, but also about us. All types of information like our posts, photos, search requests, transactions, message exchange, personal routes, time spent at home, at work or in bed are available to governments and corporations. Data about our lifestyle, interests, hobbies, habits and demands is gathered on a daily basis and put into the storages for further analysis and assessment. This information is essential for development of effective online marketing strategies especially when thedigital era is on the rise because of the COVID-19 pandemic.

The ultimate guide to automation of marketing

Businesses are similar in the desire to achieve higher revenue and faster growth. But many com Every company has one object in prevalence: the ambition to reach firm expansion and higher revenue. Though many businesses struggle to arrange their processes, people, and technologies to reach these goals. Marketing automation is the tool that allows businesses to automate, measure and streamline marketing jobs and workflows, which results in quicker revenue growth and increased efficiency in operations. This Ultimate Guide to Automation of Marketing is intended to explain all questions that might arise on the topic.

12 Recommendations on Cold Email Marketing

Do you know who your customers are, what they want, or the push that drives them to buy? When you think of marketing, you initially think of creativity, storytelling and intuition. But a good marketing strategy also looks at the scientific side: marketing psychology. Marketing uses various psychological strategies to make products more attractive to consumers. Are you interested in why and how people buy some products and not others? Have you ever wondered how media reports influence a customer's purchasing choices? If so, then you may be interested in the growing field known as consumer psychology.

To Buy Or Not To Buy: How Marketing Uses Psychology To Influence Consumer Behaviour

Do you know who your customers are, what they want, or the push that drives them to buy? When you think of marketing, you initially think of creativity, storytelling and intuition. But a good marketing strategy also looks at the scientific side: marketing psychology. Marketing uses various psychological strategies to make products more attractive to consumers. Are you interested in why and how people buy some products and not others? Have you ever wondered how media reports influence a customer's purchasing choices? If so, then you may be interested in the growing field known as consumer psychology.

Online ads: the targeted advertising influence on customer decisions, advertisers and market availability

Online advertising is growing at a notable pace, and the sector is likely to take on higher significance as progress on digitisation quickens due to the coronavirus pandemic. In this context, SMEs and customers as advertising “end-users” are expected to become more exposed to online advertising, which uses targeting on the grounds of behavioural patterns, putting big questions on privacy, and the possible exploitative marketing, discrimination or misleading. Simultaneously, concerns are rising on the challenges met by smaller businesses that may seek to provide or rely on this kind of advertising, though lack enough information or the bargaining power to assure that products are fairly designated.

How web site navigation can help you increase sales

The purpose of any e-commerce website is to drive visitors through a sales funnel successfully and help them to convert and purchase a product or service. And this fact turns navigation into one of the most crucial things that you should pay attention to when working on the website. If the navigation is poor, visitors will face obstacles during the product discovery process, which will result in a bad experience and a high bounce rate. In turn, if the navigation is optimised in the right way, the process of exploring the website and making purchases will be smooth, which will positively affect the conversion rate and sales.

Upcoming marketing & business trends: an ultimate guide on how to promote your business on Instagram

Instagram is one of the most fast-growing and evolving social networking platforms where new marketing trends appear every quarter or so. It is a promised land where you can get thousands of likes and become a successful entrepreneur. Considering the statistics, it isn’t surprising at all why Instagram has become the “chosen one” platform. It is the sixth most popular social media in the world with over one billion active users per month. According to the statistics portal for market data Statista, more than 200 million Instagram users visit at least one business account daily. 60% do it to look for new products and 90% follow such profiles. It means that Instagram has become one of the major players in digital commerce. Promoting your business there can give you a fast start and make the world your oyster.

Automation of business processes and artificial intelligence in marketing

Is Artificial Intelligence (AI) not only for really large companies? No, definitely not. If you use AI in the right way, you ultimately improve the customer experience to ultimately get even more results from your marketing efforts. How can you optimally use such a technological development as artificial intelligence? PA, AI, Machine learning, and chatbots: these are just some of the buzzwords that we hear everywhere these days. There is now even a term that refers to the combination of these technologies: hyperautomation. We will discuss what this means and what you can do with it as an organization in practice in this article. In particular, Artificial Intelligence (AI) is already being used in marketing to some extent, often referred to as AI Marketing. We expect it to play an even greater role in the future. It is critical for marketers to understand the importance of AI and its application in marketing.

Checklist for 2022 - Digital Marketing Trends You Should Consider

Is it worth trying to look into the future and predict trends after the coronavirus pandemic suddenly turned everything upside down this year and showed how naive and unreliable assumptions and plans are? The world has reminded us of its unpredictability, but, fortunately, at least the digital marketing sphere is still relatively stable, because it is online, where there is no coronavirus. Of course, she is also capable of presenting surprises, but already now we can talk about some trends that are highly likely to play a significant role in 2021.

How to Create and Promote Podcasts

78% of Americans are familiar with podcasting, and this percentage is steadily increasing. The number of weekly podcast listeners in America is higher than the number of Netflix account owners. Podcast listeners are more likely to follow brands on social networks. 69% of listeners claim that podcast ads made them aware of new services or products. These and other facts prove the importance of podcasts for businesses, but how exactly can brands benefit from them? How to record podcasts? How to promote them in the right way? This article is here to provide you with the answers to all of these questions, so keep reading to learn more.

The World of Cookieless Marketing

Cookie files have been the pillar of the open internet, though the time of third-party cookies might be over soon. Therefore, the new plan for the disruption is needed, with reconsidering data strategy of today.

Why and How to Identify Buyer Personas

Using buyer personas in an email campaign can improve open rate by two times, and a clickthrough rate — by five times. 93% of businesses that exceed their lead and revenue objectives segment their databases by a buyer persona. Persona-based content can increase customer engagement by almost six times when targeting cold leads. These and other facts are enough to prove the importance of identifying buyer personas. But what exactly is a buyer persona? How to identify it and what to do with this data afterward? This article will answer these and other questions, so keep reading to learn more.

Upcoming Marketing & Business Trends

A notion of a business brand is familiar to everyone – it is referred to every time when people speak about influencer marketing. At the same time notion of the “personal brand” may seem unusual to most of them as they don’t even think about its creation, development and improvement. But we live in online era where all the good and all the bad things live forever on the internet. This is the main reason why personal branding is becoming more important than ever.

10 Marketing Strategies for Post-Pandemic Environment

The COVID pandemic has changed the entire world, and, unfortunately, businesses were affected significantly. Numerous companies had to update their strategies and offers to retain customers and survive the situation, while communication has almost fully switched to the online format. At the moment, things are getting better, but the pandemic is not over yet. Numerous restrictions and regulations still apply, and it is crucial to consider them. Our recommendations will help you to deal with the current situation more effectively and prepare for the post-pandemic environment (that may still not become the same as before COVID), so keep reading to learn more.

The Difference Between The Crypto Market And Traditional Equities, And The Impact Of Blockchain On The Financial World

In recent years, we have been observing more and more news about blockchain and crypto. And that is, of course, not without reason. Blockchain and crypto are becoming increasingly important and also play a growing role in our lives. For novice users and even experienced stock market participants alike, these topics seem difficult to comprehend at first sight. Are there, however, any similarities or, on the contrary, substantial differences between the traditional stock market and the cryptocurrency market?

Why and How to Build Brand Awareness

Keep in mind that brand awareness is not the same thing as brand recognition. Brand recognition is the extent to which customers can identify your company on the basis of visual elements: colours, logo, and so on. However, brand awareness is a more “extended” term. It means remembering and recognising not only the brand name, logo and colours, but also the general feeling of the brand, information about its services or products, etc.

Why website design is important for SEO and how to optimise it

68% of online experiences start with a search engine. 53.3% of all website traffic comes exactly from organic search. Search engine optimisation drives 1000%+ more traffic than organic social media. 39% of purchasers are influenced by a relevant search on the Internet. These statistical facts are enough to prove that SEO is important for any business. But how to make a website SEO-friendly and move it to the top of search results? There are a lot of factors affecting the website position, and the website design is one of them. Keep reading to discover how website design affects search engine optimisation, and to learn how to optimise the website in the right way.

Why and How to Attend Virtual Conferences

The COVID-19 situation seems to be getting better, but public gatherings still face pretty hard times. Restrictions and rules tend to change too often, so many mass events decided to switch to the virtual format. Obviously, they are not exactly the same as traditional meetings in person, but attending them can still bring value to your company and team. Keep reading to learn why virtual conferences are worth visiting and how to attend them in the right way.

Top 11 Recommendations on B2B E-Commerce

The B2B e-commerce market is valued six times the value of the B2C market, and it is growing continuously. However, it is growing not only in terms of value. Customer expectations and changing as well — along with the development of technologies, they expect more from B2B vendors. To meet their needs, attract new customers and retain the existing ones, take a closer look at our recommendations on B2B e-commerce.

Analysis of change in behaviour of customers in offline and online marketing

The COVID-19 pandemic and its consequences (people's fears for their health, rising unemployment, restrictions imposed, border closings, etc.) have had an unprecedented impact on the transformation of consumer behavior in the 21st century. Researchers and businessmen can still only to predict which of the newly emerging models of customer behavior will remain in the post-covid period, and which will change after the removal of all restrictions

What are the loyalty schemes for advertising businesses to attract customers in the long run

Loyalty programs are a qualitative marketing characteristic of consumers' attitudes towards goods and services based on their attachment to a particular brand. The goal of building loyalty is to retain customers, develop relationships and increase sales. Studying and monitoring loyalty is an informational and methodological basis for the development and use of both individual short-term most effective marketing tools and long-term marketing programs. Loyalty is a complex multidimensional phenomenon. Each consumer in one way or another has four main types of resources: material, temporary, cognitive and affective. The main desire of the buyer is to buy the product he needs with the least loss of valuable resources, and not just "faster, cheaper and easier." High-quality satisfaction of the main desire of the consumer also engenders loyalty.

How to Use Google Ads Effectively

et’s start with the basics — we will tell you more about how Google Ads work and what types of campaigns are available. This information may be useful even in case you have already used Google Ads. You may still learn something new.

Why and how to run contests on Instagram

Numerous companies and influencers run contests on Instagram in order to attract new followers, increase engagement, and so on. This is a popular tactic nowadays, but is it really as effective as it seems to be? Is running a contest on Instagram worth the effort? Yes, a contest is a good idea, and running it is worth the effort. However, to reach the desired results you should prepare carefully. Keep reading to learn more about the benefits of Instagram contests and to find out how to run them in the right way.

Influencer Marketing Benefits and Recommendations

To avoid misunderstanding, let’s start with the basics — with the definition of influencer marketing. So, influencer marketing can be defined as a type of social media marketing. It involves cooperating with influencers — individuals who are considered to be experts in their niche. They already have dedicated audiences, and if they mention or somehow recommend your brand, some of their followers may get interested in your products or services, and turn into your clients.

Why and How to Turn Your Customer Base Into a Community

Turning your customer base into a community can bring numerous benefits to your business. However, this should be done wisely, with a strong strategy behind. Keep reading to learn more about the importance of a strong customer community, and to find some useful recommendations on how to create it in the right way.

Consumer Psychology in Digital Marketing

Understanding what your customers are thinking about and why they are taking this or another action is a way for your company to increase the conversion rate, sales and, as a result, profits. But what exactly is consumer psychology? How to understand your customers’ behaviour? How to use the collected insights in your digital marketing? We will provide answers to these and other questions in this article, so keep reading.

Direct to Consumer (D2C) Marketing Strategies - ideas to increase your business productivity

D2C (direct to consumer) is a model of direct interaction between a brand and a consumer, in which a company promotes and sells a product or service directly to consumers, eliminating the need for intermediaries (mainly through online sales). The D2C model began to gain traction thanks to the rapid development of technology and the proliferation of e-commerce. Online sales are growing faster than ever, and online shopping has become commonplace for consumers. The e-commerce model is the cheapest and easiest to use option for D2C brands. For example, the fact that 25% of Ukrainians make regular purchases on the Internet gives manufacturers general reason to focus their efforts on digital commerce to achieve the best interaction with them, especially since this figure is growing every year. 

Global Trends In Marketing

Over history, moments of doubts and periods of crisis have stirred innovations and turned the focus on what is more important to people. The bright illustrations are the pandemic of 1918, which spread telephone use to such an extent that the people- powered operators were not able to keep up. In the era of the Cold War, the increase of households having televisions directly impacted how people sensed the conflict over the period of the Vietnam War as the first television war. And, more recently, as issues of gender equality and climate change got on the main stage, people started to require more from businesses.

Upcoming Marketing & Business Trends. Artificial Intelligence

In the last several years artificial intelligence (AI) evolved from a supplementary technology to an essential one extending far beyond the tech sector. “What is an AI?” is one of the most common questions. AI is usually defined as some kind of computer system or algorithm that can perceive our world on the physical or digital level, process the perceived information and respond in different cases in a most “human” way. Businesses can benefit from machines that are able to “feel”, learn, draw conclusions, help with making the right choices and act according to them. 

The effects of Google Core Web Vitals on your business strategy

Fintech is a new tech industry in the economy. They are also applications, sites and other technological solutions that modernize traditional financial services: they make conservative banks more innovative, generally move banks away from a monopoly on money transactions, allow you to conclude insurance contracts and transfer money within a couple of minutes, receive financing not from banks, but using сrowdfunding, manage financial assets without human intervention, and using artificial intelligence, assess the solvency of people, store money in an electronic wallet and this is only part of the possibilities. Fintech is all technologies that are used in industries where there is money, and which change our ways of handling money.

A guide to demographic-based marketing

There are several global trends that allow us to talk about changes in consumer behaviour under the influence of information technology. First of all, in our opinion, there is a process that can be called the rationalization of consumer behaviour. Consumer choice theory assumes that the consumer seeks to maximize utility while achieving equilibrium.

Why and How to Use User-Generated Content

Almost 50% of customers state that user-generated content is a great method to learn about new products. Millennials trust user-generated content 50% more than the original content created by brands. 70% of consumers consider user-generated ratings and reviews before making a decision about the purchase. These facts are enough to prove the importance of user-generated content, but how to use it in the right way? Keep reading to find this out.

17 Marketing Tactics and Mistakes to Avoid

Proper marketing is crucial for the success of your business. However, what does “proper” mean in this case? Are there any marketing tactics to avoid? Sure, there are. Keep reading to find out what tactics and mistakes can affect your brand in a negative way.

To what degree has the pandemic affected consumer behaviour globally

There are several global trends that allow us to talk about changes in consumer behaviour under the influence of information technology. First of all, in our opinion, there is a process that can be called the rationalization of consumer behaviour. Consumer choice theory assumes that the consumer seeks to maximize utility while achieving equilibrium. But wide access to information today gives the consumer much more opportunities in this regard, and the maximization of utility occurs at a higher level of its satisfaction. The market is becoming more consumer-oriented than it was 20-30 years ago. Moreover, the simplification of the interaction between the consumer and the manufacturer due to the possibilities of information technologies creates the preconditions for shifting the interests of the consumer from the long-term to the short-term.

How to optimise your strategy and online store for m-commerce

The number of mobile users is constantly increasing, and so does the total time spent on mobile devices. For instance, only in the USA, the amount of time users spend on mobile devices every day has reached 234 minutes in 2021. And in 2016 it was 188 minutes. Both of these factors have affected mobile commerce, which is also trending upwards. At the moment, the market share of mobile commerce is 72.9%. This means that it is time for you to optimise your strategy and online store for m-commerce. Keep reading to discover how to do this.

16 Landing Page Design Recommendations to Boost Sales

Businesses with more than 40 landing pages generate 12 times more leads. This sounds impressive, but the number of landing pages is not the only factor affecting the number of leads. Every landing page that you have should be designed properly — otherwise, they will not increase your sales even if you have fifty of them. But how to design a landing page in the right way? We are going to share with you some valuable recommendations, so keep reading to learn more.

The role of Gender representation in marketing

In considering the past approaches to the study of gender in marketing, or more specifically, gender in advertising, we begin by highlighting positive contributions and then provide a critique and suggestions for future research. The positive contributions of researchers within the marketing/consumer behavior discipline can be summarized as follows: the discipline has responded to the shifts in gender-based roles by readjusting its intellectual focus, by developing analytical strategies, and by fostering sensitivity to the causes and consequences of momentous changes in the social arena.

How to use PPC ads to increase sales

79% of marketers state that PPC ads are very beneficial to their businesses. But how exactly to use PPC advertising in order to increase sales? What are other benefits of PPC ads? And what are their types? Keep reading to find answers to all of these (and some other) questions. What are PPC ads? PPC (or pay-per-click) ads are a powerful tool that can help you to promote your products, services, and business in general. They can be used to increase sales, to generate leads, to drive traffic to your website, to grow your online visibility, and so on. 

Marketing predictions for 2021

The year 2020 turned out to be rather challenging for the entire world, and businesses were not an exception. The coronavirus pandemic made a lot of companies switch to working remotely, and focus their marketing efforts exactly on digital ways of promotion and communication with clients. This trend is going to continue in 2021, but it is not the only thing you should prepare for. Keep reading to learn about marketing predictions for the year 2021, and to understand how you can adapt to them.

How to calculate your budget for a new advertising campaign

https://fa-advise.com/report-how-to-calculate-your-budget-for-a-new-advertising-campaign/

Top 10 Tips for Effective Virtual Presentations

https://fa-advise.com/report-top-10-tips-for-effective-virtual-presentations/

Exploiting the patriotic feelings of people in the advertisements

The relevance of the research is indicated in this report. The problem of patriotic education of the younger generation has always been one of the most pressing problems of the development of modern society. Accessible media, television, advertising, saturated with images of aggression, destruction and cruelty, have a negative impact on the upbringing of children. The relevance of the study is highlighted in the fact that the level of development of patriotic feelings among citizens of the country has a great influence on the development of all spheres of a given state, which necessitates the education of patriotic feelings in the younger generation.

Why and How to Create Brand Identity

Consistent presentation of your brand across all the platforms can increase revenue by 33%, and creating a brand identity is a key to reaching this goal. But what is brand identity? What other benefits can it bring to businesses? And how to develop it in the right way? Find answers in this article.

11 Recommendations on Live Video Marketing

82% of users prefer live videos from a brand instead of standard social media content. Besides, 80% of people would rather check a live video than read a blog post. These facts are enough to prove the effectiveness of live videos in terms of marketing. But what should live videos be about? How to prepare for streams? How to make them efficient and useful for your brand? Answers to these and other questions can be found in this article.

Formation of the innovative strategy of the enterprise

One of the important directions of the economy is the orientation on creation and release of competition in world and domestic market of production, first of all due to realization of achievements of scientific and technical progress, creation of necessary organizational and economic prerequisites for activization of process of introduction of new equipment, technology and implementation of other scientific and perspective projects. However present state of the economy is characterized by the crisis phenomena which affected for the whole world, the weak economy of our state significantly suffered from financial and economic crisis. Such sad phenomena of society as unemployment, the impossibility of realization of own potential, shortage of current assets at the enterprises, actual destruction or transition to a shadow of small and medium business, as a result of it stopped the development innovative activity of the enterprises of all country a little amplified also, after all the enterprises actually had to survive in the market.

Gender discrimination in Ukraine and in the world

Attention to this issue is justified by facts that testify to gender inequality and inequality of opportunities in the world of work and labor outcomes. Since the 1970s, the world community is making efforts to develop measures and policy instruments aimed at achieving gender equality. In the UN documents such as the Convention on the Elimination of All Forms of Discrimination against Women (1979), the Beijing Platform for Action and the Beijing Declaration (1995), fundamental approaches have been formulated on the issue of gender equality. In addition, in 2000, the Millennium Declaration was formulated and adopted, one of which aims to enhance the opportunities and rights of women throughout the world, as well as the achievement of gender equality in all spheres of life.

Marketing on Clubhouse Pros, Cons and Recommendations

An important component of an advertising product is social advertising. The general public, and the field of scientific research are increasingly appealing. The aim of social advertising is to inculcate the norms of universal morality, education of morality, formation of a healthy lifestyle, protection of human rights and freedom. From a glance, this type of advertising can prove to be an excellent tool for fostering a "right society" in a state - in this social advertising has the general specificity of propaganda. As you might guess, social advertising is a type of advertising activity that is closely related to society, that is, society. The focus is on models of human social behavior. The main goal of social advertising: to influence harmful habits from the point of view of society, forming behavioral models that are useful for society.

36 Most Effective Social Media Marketing Tools

In 2019, the number of social media users worldwide reached 2.82 billion. In 2021, this rate is expected to exceed 3 billion. This means that doing social media marketing is a must. To simplify this process, you can use various tools.

Contextual Advertising in Google Ads

Almost 71% of marketers struggle with creating ads that reach the right audience at the right time. That’s why nearly 90% of those marketers’ plan to up their investment in contextual targeting to achieve their advertising goals. Attracting natural targeted traffic is difficult. And attracting targeted traffic forcommercial competitive requests is becoming an impossible task for many small and medium-sized enterprises. Try to deal with online heavyweights who publish comprehensive guides and consumer reviews every day if five people work at your workshop. And here's the bad luck: employees perfectly repair the steering columns and adjust the suspension, but do not have time to write articles about this.

9 Insights for Your Strategy acc.to Gartner CMO Spend Survey

In spite of the statistics and prospects, CMOs still have a positive attitude regarding the year 2020 — they expect the marketing budgetary growth. However, confidence levels vary, everything depends on the business model and the industry. For instance, for B2B services, the marketing budget in 2019 reached only 10.0%, but 67% of CMOs expect an increase in 2020. 18% of them think that the level will remain the same, while 15% suppose the percentage will decrease. The following table describes the marketing budget allocations and expectations.

11 Ways to Build and Maintain Your Corporate Reputation

Corporate reputation is an overall estimation of the organisation held by the stakeholders of external and internal market. To put it simply, it is the people’s collective opinion and impression about this company. Here are some of the stakeholders of external market, whose opinion can affect your corporate reputation: Customers (are interested in purchasing goods and services of high quality and at a reasonable price) Potential employees (are interested in working at a company that has a good reputation and offers stability and career growth) Investors (are interested in the company’s growth and its stock price increase)

Advertising laws: how they affect modern marketing

In order to grasp an idea of what is advertising and how it is linked with the intellectual property it is necessary to consider that advertising in modern society is a tool of commerce, or in other words is something that is used for monetization. Initially, advertising is marketing tactic or a mean of communication with consumers by virtue of an image, video, broadcast, radio, television, internet etc. Monetization is a process of making a profit by a service offer i.e advertising. For example, monetization can be processed on the Internet via advertising campaigns or collaborations in Facebook, Google Ads, Instagram, YouTube and other social networks. However, advertising is not limited to online sources, but it also includes offline marketing tools as promotion on banners, newspapers etc.

Digital Marketing Trends 2020

According to a study by the US Small Business Administration, a company should spend 7-8% of its gross revenue on marketing. For the year 2019, 50% of that budget should be dedicated specifically for digital marketing (DM). However, it must increase to 55% in 2020. Any average business spends 35% of its marketing budget on digital campaigns, which is definitely not enough. To thrive in this continuously growing competition and stay ahead of the curve, it is crucial to spend half of your marketing budget on digital marketing. The modern customer journey leading to a purchase is different compare to what it used to be 2-3 decades ago (Fig.1): it needs to go through a different path, which is referred to as the digital marketing funnel with its special features.

Overview of international Practices and trends in online product security

Blockchain does not require large capital investments or the launch of lengthy research projects. Therefore, unlike many other cross-cutting digital technologies, it is important for the blockchain to stimulate demand rather than supply. In addition to this, it is important to ensure processes in interactions with regulatory authorities (for example, the Federal Customs Service, Federal Tax Service, Rosreestr, etc.), it is advisable to form working groups on the development of blockchain platforms in various sectors with the participation of relevant government departments at the level of government agencies.

11 Effective Recommendations on Link Building

First of all, let us remind you what exactly link building is. So, link building can be defined as the practice of building one-way links (also called backlinks) to a website in order to improve its search engine visibility. Link building can help you to increase your brand awareness and establish your company as a reliable authority in your niche. All you have to do is to create high-quality content to show your expertise, and spread it not only using your blog and social networks, but also with the help of backlinks.

42 Effective Recommendations for Facebook marketing

Nowadays, presence on social networks is a must for brands. Many of them choose Facebook as one of their marketing channels, and, therefore, competition for followers can be very severe there. However, creating a well-thought out marketing strategy and paying attention to details will help you to leave the competitors behind.

Image Recognition in Marketing: Benefits and Tools

With image recognition technology, you can significantly improve the targeting and, therefore, the efficiency of your ads. Here is an example. Your company produces food, toys and other accessories for pets. With image recognition, you can scan numerous videos on YouTube and other channels to find those ones which include, for example, cats and dogs (probably, the most popular pets). Then, you can promote your products in these particular videos, which is much more efficient than showing the ad in random video clips. You can find some relevant videos even without image recognition, but if you use the technology, you will discover more opportunities for advertising.

Trends in Banking and Financial services

Embracing disruption examines the forces that are disrupting the role, structure, and competitive environment for financial institutions and the markets and societies in which they operate. The post-crisis regulatory frameworks have been gradually settling into place, and financial institutions have been adjusting their business models accordingly. There are many large forces sweeping society, from demographic and social changes to shifts in global economic power. But one force in particular – namely, technological breakthroughs – is having a disproportionate affect on financial services. It is now becoming obvious that the accelerating pace of technological change is the most creative force - and also, the most destructive one - in the financial services ecosystem today.

Building a Communication Strategy Around your Sales Funnels

If you’ve ever tried to sell anything, then you know how difficult it can be. You might make a sale, but getting to the point where you can generate regular income is hard. Successful businesses don’t just make sales here and there. They make sales consistently and with high enough volume that they can comfortably hire full time employees. They know that despite having regular expenses, they are going to be profitable. So how do businesses do it? - The key to making coherent sales is a sales funnels.

A systematic approach to the actual issues of social advertising

An important component of an advertising product is social advertising. The general public, and the field of scientific research are increasingly appealing. The aim of social advertising is to inculcate the norms of universal morality, education of morality, formation of a healthy lifestyle, protection of human rights and freedom. From a glance, this type of advertising can prove to be an excellent tool for fostering a "right society" in a state - in this social advertising has the general specificity of propaganda. As you might guess, social advertising is a type of advertising activity that is closely related to society, that is, society. The focus is on models of human social behavior. The main goal of social advertising: to influence harmful habits from the point of view of society, forming behavioral models that are useful for society

Emerging Trends In Financial Analytics

Fintech is a new tech industry in the economy. They are also applications, sites and other technological solutions that modernize traditional financial services: they make conservative banks more innovative, generally move banks away from a monopoly on money transactions, allow you to conclude insurance contracts and transfer money within a couple of minutes, receive financing not from banks, but using сrowdfunding, manage financial assets without human intervention, and using artificial intelligence, assess the solvency of people, store money in an electronic wallet and this is only part of the possibilities. Fintech is all technologies that are used in industries where there is money, and which change our ways of handling money.

Environmental, social, gonvernance (ESG) investing trends & principles going mainstream

The world is moving towards globalization, and therefore the interconnections between the events of different spheres began to be traced more clearly. In response, modern telecommunications companies allow you to track long chains of cause and effect.

What Is Happening With the Common Currency and the Eurozone

The Eurozone is a monetary union that unites 19 EU countries and represents a single currency on each territory. The eurozone was established in 1999 when a new currency was introduced for cashless payments. Yet only in 2002 were coins and banknotes first issued. Eurozone and common currency are regulated by the European Central Bank.

10 Types of Technology That are Essential to Your Business

The world is going more and more digital, therefore, using technology is vital for your business. But what types of technology should you use in order to succeed? Keep reading — this article will answer the question and tell you what exact benefits various types of technology can bring to you.

Facebook Stories Why And How To Use This Feature For Marketing

At the moment, the Stories format is much more popular than other Facebook content formats — thus, Stories are growing 15 times faster than news feed sharing. More and more brands start using them in order to maximise their marketing effort. But why are Facebook Stories getting so demanded among brands? What are their benefits? And how to create them in the most effective way? Keep reading to find answers to all of these (and not only) questions.

Why to Improve UX and How to Do This 13 Recommendations

There are numerous ways to communicate with your potential and existing clients: email, phone, social networks, messengers, and so on. Live chat is also on this list, and you should not underestimate its importance. Using it in the right way, you can increase customer loyalty, conversion rate, sales and revenue. And that is not all. Keep reading to discover why live chat is important to your business and how to implement (or improve) your live chat service properly.

European Marketing Trends expected in 2020

There are numerous ways to communicate with your potential and existing clients: email, phone, social networks, messengers, and so on. Live chat is also on this list, and you should not underestimate its importance. Using it in the right way, you can increase customer loyalty, conversion rate, sales and revenue. And that is not all. Keep reading to discover why live chat is important to your business and how to implement (or improve) your live chat service properly.

Product Placement: A detailed listing of the most and least successful examples in the industry

This is a unique technology for managing mass consciousness and consumer behavior. This is the technology of instant promotion of brands using artworks. This is the technology for creating and lightning fast promotion of brands. This is a very quick and effective way to introduce brands into the consumer’s sub cortex once and for all! But this implementation takes place with a negative or with a positive image - it depends on the skill and giftedness of the creators who took up this profitable business.

How to build a successful ecommerce advertising strategy

In this report, the functions and methods of modern advertising are considered. Along with the role of advertising in the formation of a brand and the possibilities of the Internet for the development of electronic commerce are described and justified. Moreover, the report involves and provides with analysis of the advantages of e-commerce and the types of e-commerce. The topic of e-commerce concerns estimated size of the online commerce market in the consumer goods sector. The features of advertising in electronic commerce are studied, its positive and negative aspects in comparison with conventional trading are disclosed. The conclusion is made about the need to use e-commerce for small, medium and large businesses.

Link building techniques to scale your business in 2020

Link building - a method of link promotion, in which a lot of external links are recruited to optimize the resource. It is necessary to distinguish link building from link building. Buying external links on specialized exchanges is not link building. Buying links is not building them. For example, buying a house is much faster than building it, but it does not have to be cosy. You can build a house only based on your own preferences and desires, but this is a rather expensive business. The same pattern can be seen in SEO. You can buy links in one of the exchanges, for example, in Sape, but links from such resources will not always be of high quality.

Customer Success Strategy Guide for 2020

How has the level of customer protection in your company changed over the past few years? Clients would like to develop and start implementing a strategy? Recently, employees at Harvard Business School conducted a study and determined that an increase in customer retention rate of at least 5% leads to an increase in company revenue by 25-95%!

Ultimate Guide on Instagram Marketing

1 billion people use Instagram every month, and this fact makes the platform a very favourable marketing channel. But how to promote your brand and products on Instagram in the right way? We will answer this question — keep reading our guide to discover valuable recommendations on Instagram marketing

How to Use TikTok to Promote Your Business: 14 Recommendations

Digital marketing is virtually a must for a modern company. Fortunately, there are a lot of marketing platforms to choose from, and TikTok is one of them. Keep reading to learn what TikTok is, how it works, how it can be useful to your business and how to use it for marketing in the right way.

How to Reduce Marketing Costs Effectively

Any business may face a situation when it is essential to cut down expenses in order to “stay afloat” and keep the company on the market. Marketing is one of the activities that can be performed with the essential effectiveness, but at a reduced cost at the same time. Keep reading to discover how to save on marketing in the right way

How to Make Your Pinterest Marketing Strategy Efficient

At the end of 2019, the number of Pinterest monthly active users exceeded 320 million. 47% of so-called Pinners use the website exactly for shopping. One in two users makes a purchase after checking a promoted pin. 78% of Pinterest users claim that content from brands is useful (including ads). The average time spent on Pinterest is over 14 minutes (per session). These statistical facts prove the growing popularity of Pinterest and its value for brands. Therefore, if you do not have an account on Pinterest yet, it is time to create one and to start using all the benefits of the platform. Keep reading to learn how to do this in the right way.

How to Cooperate with Marketing Intermediaries

Is your business devoted to manufacturing a specific kind of product? If yes, then it may be more effective for you to cooperate with marketing intermediaries instead of trying to complete all the tasks on your own. There are several types of intermediaries, and cooperating with them has both advantages and disadvantages. Keep reading to discover more and to learn how to select intermediaries and to work with them.

How to Boost the Conversion Rate

The average website has a 2.35% conversion rate, while for the top-performing websites this number is 3-5 times higher. There are numerous ways to overcome this gap, to boost the conversion rate and, therefore, to increase the income of the company. Keep reading to learn some of them.

Digital Media Buying: How Google Analytics Can help

27% of Internet users claim that they find new brands and products through paid social ads. Over 928 million people can be reached by ads on Instagram. In turn, Facebook ads reach almost 2 billion of monthly users of the platform. Twitter shows ads to more than 150 million users every day. These statistical facts prove the necessity of digital media buying. Keep reading to discover how to do media buying in the right way, and how to use Google Analytics during this process.

Important practice to run advertising business in a pandemic

The coronavirus crisis has dramatically and seemingly for a long time changed the paradigm of interaction between people and companies, their products and services. Almost all representatives of the b2c sector – retail, banks, telecom, education and others – have faced the phenomenon of “poor consumption”. What can be done in response to restore consumer activity?

How to build a successful ecommerce advertising strategy

The volume of the e-commerce market in Europe by the end of the year will grow by 19%, predicted by the Global Ecommerce Association. Of all the regional markets, only in Asia will there be a more active market growth. In different countries, growth will be from 1.45% to 39%. The forecast for the European market in the report is based on market data from France, Great Britain, Germany, Russia, Italy, Spain and Turkey. E-commerce logistics is most developed in Germany (4.23).

Asian Market: Opportunities, Challenges and Marketing Recommendations

Link building - a method of link promotion, in which a lot of external links are recruited to optimize the resource. It is necessary to distinguish link building from link building. Buying external links on specialized exchanges is not link building. Buying links is not building them. For example, buying a house is much faster than building it, but it does not have to be cosy. You can build a house only based on your own preferences and desires, but this is a rather expensive business. The same pattern can be seen in SEO. You can buy links

Why and How to Use LinkedIn for Marketing

LinkedIn is a social network that connects businesses and individuals from all over the world. It is focused on professional networking and career development, and a lot of people use it to look for a job (or for experts in the case of HR managers). However, LinkedIn can also be used for promoting a company and its products or services. But when and why to use this social network for marketing? And how to do this in the right way? Keep reading — this article will provide you with all the answers.

How to use live chat to increase the conversion rate

There are numerous ways to communicate with your potential and existing clients: email, phone, social networks, messengers, and so on. Live chat is also on this list, and you should not underestimate its importance. Using it in the right way, you can increase customer loyalty, conversion rate, sales and revenue. And that is not all. Keep reading to discover why live chat is important to your business and how to implement (or improve) your live chat service properly.

Efficient Advertising on Video Platforms

At the end of 2019, the number of Pinterest monthly active users exceeded 320 million. 47% of so-called Pinners use the website exactly for shopping. One in two users makes a purchase after checking a promoted pin. 78% of Pinterest users claim that content from brands is useful (including ads). The average time spent on Pinterest is over 14 minutes (per session). These statistical facts prove the growing popularity of Pinterest and its value for brands. Therefore, if you do not have an account on Pinterest yet, it is time to create one and to start using all the benefits of the platform. Keep reading to learn how to do this in the right way.

15 Recommendations on Twitter marketing

Twitter is one of the most popular social media websites, and this fact turns it into a powerful tool for digital marketing. Keep reading to learn more about Twitter and to discover how to use it for marketing in the right way. Unlike many other platforms, Twitter does not offer a special account type for businesses. However, we still recommend you to create a separate account for your brand — do not use your existing personal one, in case you have it.

Upcoming Marketing & Business Trends. Online Sales. Powerful Strategies To Boost E-Commerce In 2022

The global economic crisis caused by the COVID-19 pandemic has accelerated the transition pace of business operations to digital space and shaken up the commercial landscape. Many companies stood tall, faced the challenge and got ready for the transformation. They realized the importance of having their own digital strategy and had to get a stronger position for online product placement in order to make sales grow and business prosper in difficult times.

How to get a higher ROI on your marketing campaigns with the data-driven performance marketing approach

Performance marketing is purely sales-driven and involves activation. This form of marketing aims to generate revenue as efficiently as possible, in other words, to increase the return on ad spend (ROAS). However, the consumer pool you can reach with this strategy is limited as you tap into the 'bottom' of the marketing funnel. This bottom consists of consumers who currently have a purchase intention. This makes them only a small part of the total market of (potential) buyers.

The manual to lead nurting

Nowadays, customers have even more opportunities than ever before. They communicate with businesses and brands via their research across numerous channels, even before sales or marketing has a chance to engage directly. Moreover, potential customers do not turn to customers overnight— they demand marketing over the time period as soon as they build trust with a business and self-educate. With lead nurturing, marketing specialists can speak consistently with customers over the sales cycle and cross- channel — managing the gap between when a lead interacts with the company at the first time and when it is ready to make a purchase.

The metaverse, cookies and corporate sustainability: revealing marketing trends in 2022

The Metaverse is a single digital space that combines physical, augmented and virtual realities. Users will not need screens and monitors: all communication will take place in virtual reality helmets, where people will be together in the same room or any other location, and AR glasses will imitate live eye contact and facial expressions of users. The term “metaverse” was first proposed by American science fiction writer Neil Stevenson in the novel Snow Crash back in 1992. This is the next stage in the development of the Internet, which will combine physical, virtual and augmented reality.

How AI can simplify content creation

Using AI has numerous benefits, but the most important of them is that your team will be able to perform the required tasks faster and more effectively. As a result, they will be able to devote more time and effort to other important things. Apart from this, leveraging artificial intelligence may help you to save your budget. For instance, instead of hiring an in-house employee to create videos (or hiring a freelancer every time you need a video), you can generate video clips with an AI tool. Obviously, using an AI tool with a full set of features usually requires certain investments, but in the long run you will still be able to reduce expenses on performing specific tasks.

Content Marketing 101

Content marketing has never been more popular. Statistics reveal that the frenzy is legitimate. More than ever before, firms are devoting more resources to content strategy and creation and the majority of them are also reporting some level of success. But what distinguishes it from other marketing disciplines? How should you really plan and implement a strategy? These concerns come from a single cause of fear: the worry of not performing tasks correctly. As a result, a large number of marketers perform exactly the same. Instead of forging their own path forward, they all begin to copy one another.

Why You Need Customer Reviews and How to Use Them

As you already know, around 89% of customers look for feedback before buying a product over the Internet. Therefore, if they do not find any reviews, or find only the negative ones, they are not likely to make a purchase. Instead, they will choose a different company, with better reviews. To avoid this situation, you should track the reviews, add them to your website and social networks, and motivate your customers to provide you with feedback. Apart from this, you should deal with negative reviews — never delete them, do your best to solve the problems instead.

How Geotargeting Can Help Your Business

Geotargeting, also known as geotargeted advertising and location-based targeting can be defined as a practice of delivering different content or ads to the clients, on the basis of their geographic location. For example, if your business is a restaurant, you can create a special advertisement to be shown to people who are not far from your location and may look for catering establishments nearby.

Consumer behaviour: the ultimate marketer's guide

In marketing, the choice behaviour of consumers and the underlying motivations, which can be both conscious and unconscious, are central. It is important for all parties, and for marketing professionals, in particular, to understand how people make choices and how we can predict and improve this choice process. For example, governments want people to live healthier lives to reduce healthcare costs, employers want employees to exercise regularly to perform better in the workplace, and a provider of a product or service wants consumers to prefer its product or service over another comparable product from another supplier.

How to Tell a Great Brand Story

Unlike traditional advertising, a brand story does not promote your products or services. Instead, it focuses on what your brand is and what it stands for. It is something more than content (although telling a brand story involves creating content) — it helps companies to differentiate themselves among their competitors, tells the company’s origins, values, and goals, describes the feelings created by a brand. A good story should generate an emotional reaction, which makes it different from standard content. 

Advertisers capitalize on the popularity of mobile games in 2022

In 2020, over 92 million new players from developing countries joined the mobile game audience. One of the key factors is the continued growth in popularity of hyper-casual mobile games. The availability of these games, simple gameplay and ad-based monetization allow anyone to enjoy the gaming experience. Mobile gaming (including smartphones and tablets) remains a large market segment in 2020 with $77.2 billion in revenue and 13.3% year-on-year growth. The fastest growing mobile gaming ecosystems are in the emerging markets of Asia Pacific, the Middle East and Africa. However, America, Europe and China will also see strong growth. On PC, browser gaming revenues willcontinue to decline as more players move to mobile games. In 2020, browser game revenues were down 13.4% year-on-year. Downloadable PC games generated $33.9 billion in 2020. All gaming segments saw an increase in engagement and revenue mainly due to COVID-19 lockdown measures, but mobile gaming saw the largest growth (+13.3% year-on-year). As already mentioned, mobile games were once again the largest segment ($77.2 billion). Overall, there were 2.6 billion mobile game audiences in 2020, of which 38% pay to play.

10 Recommendations on Attracting High-Level Clients

If you want to attract the attention of high-level customers, you should start with learning as much about them as possible. This is a mandatory step, as if you do not know exactly whom you are trying to sell your products or services to, it will be virtually impossible for your business to succeed. This recommendation is relevant not only in case of high-level clients — regardless of the type of the audience you focus on, it is crucial for you to learn everything about them.

AI-Driven Personalization

Machine learning-driven personalization is quickly developing from social media to the broader information scope, covering multinational alliances, outdated media and digital-native publishers. Though, this is occurring in an oversight and regulatory vacuum, which requires to be managed as an urgent case. Mass-scale personalization adoption in contacts has severe implications for societal resilience, personal rights and political safety. Privacy, data protection and wrongful discrimination, freedom of expression and opinions, are only some of the areas influenced by this technological shift.

13 Recommendations on Referral Marketing

Customers are four times more likely to make a purchase when referred by a friend, and this fact makes referral marketing an important tactic. But how exactly referral marketing works? What are its benefits? Is it a universal method or should some businesses still avoid it? How to perform referral marketing in the right way? This article will provide you with answers to all of these questions, so keep reading to learn more.

How to Create and Deliver a Great Sales Presentation

The market is getting more and more competitive, making it challenging for businesses to stand out from the crowd, attract the attention of customers, and convince them that their particular products are the most effective solutions. Apart from this, clients have access to loads of information, so the buying process is becoming more complex for them. Before making a purchase, they consider numerous factors, including the price, reviews on the product, and so on.

Extraversion and brand guide for small and medium sized enterprises

Nowadays businesses front massive challenges going into the market with new services and products. Discovering the proper market, budget, price, and a team to work with in the fast-developing business world is very challenging. The brand is key in a bid to stand out compared to competitors and effectively reach and get loyal clients.

Personal branding – how to create your external identity

Personal branding has become enormously powerful since the rise of content marketing. With consumers becoming increasingly suspicious of big brands with their smart advertisements, personal brands have an advantage. Whether it's founders and CEOs looking to grow their business, such as Richard Branson and Donald Trump, or employees looking to take the next step in their career, the image of authority and trust is important to all. But it's not easy to build a brand from scratch that grabs attention. What should your brand look like? What feeling should people get? Does it appeal to my target audience? These are questions that undoubtedly come to mind when you wonder how to bridge the gap between what you want to sell and the audience you're trying to reach. Whether you have a business idea or want to break new ground with your existing brand – you need to know specific things about building a solid brand identity for your business.

Advertising for non-adult consumers: are children the best target segment?

Marketing to children is not a new phenomenon, but today it has a wider scope than ever. According to analysts, the total volume of the post-soviet market for children's goods and services ranges from four to seven billion dollars. According to many researchers, today's children have become the most desirable audience for marketers because they have acquired greater purchasing power, as well as greater influence on their parents compared to the previous generation.

How to scale your marketing operations effectively

Nowadays, the market is getting more and more competitive, while the expectations of customers are increasing continuously. In turn, companies’ marketing budgets often do not keep pace with this situation, so businesses have to make their operations more effective without sacrificing quality and investing large amounts of money. Marketing scaling is a way to deal with this challenge. But what exactly marketing scaling is and how to perform it properly? This article will answer these and other questions, so keep reading to learn more.

The new expansion challenge take over the market with analytics and digital approach

Nowadays, the market is getting more and more competitive, while the expectations of customers are increasing continuously. In turn, companies’ marketing budgets often do not keep pace with this situation, so businesses have to make their operations more effective without sacrificing quality and investing large amounts of money. Marketing scaling is a way to deal with this challenge. But what exactly marketing scaling is and how to perform it properly? This article will answer these and other questions, so keep reading to learn more.

Why and how to create an effective lead magnet

50% of marketers who start leveraging lead magnets claim that their conversion rates increase. This fact is enough to prove the importance and value of lead magnets, but how to create them effectively in order to join the above-mentioned percentage of successful marketers? This article will answer this and other questions, so keep reading to learn more.

Anti-crisis marketing 2022: how can a business survive and grow exponentially?

The crisis and the application of various restrictions suggest that entrepreneurs are not thinking about how to make a profit, but about survival. Business environment of increased instability. Working conditions are constantly changing. To run a profitable business, you have to not only apply to the new rules in time, but also have an approach to change the direction of the business.

The new growth game: Make expansion happen

Many businesses that reveal top line expansion constantly squeeze budgets from underperforming areas and allocate the savings to existing programs or new ventures. In the digital era, consumers are consistently shopping around - catching them early is the most effective path to growth. While many businesses have made progress in personalization, the real task is to transform the marketing organization’s procedures and practices to develop it

Create, innovate and develop for new growth

Businesses that utilise data and creativity in tandem have expansion rates twice as high as firms that do not. Here is how they might do it. Ideas and data have always had unhandy cooperation in marketing. To designers, copywriters and creative directors, creativity is an instinctual approach to building emotional connections with customers. Add in too much quantitative analysis and the charm dies.

Influencer marketing evolves from trend to a common marketing tactic in 2022

Influencer Marketing is the promotion of products or services through influencers or influencers. An influencer is not only a celebrity, but also a blogger, an expert in his field who leads social networks, a well-known person in a certain field. You do not have to have a million followers to become an influencer. The effectiveness of influencer marketing does not depend on the number of subscribers; what matters is the involvement of the audience in the content of the influencer. Now small bloggers with an audience of up to 3 thousand subscribers are trusted more than large ones, because they run chamber blogs, where “everyone is their own”.

Why and how to build an authentic brand

According to statistics, 86% of buyers prefer an honest and authentic brand personality on social networks. Apart from this, 80% of readers believe that authentic content is the main factor that can motivate them to follow or engage with a brand. These two facts are enough to prove the importance of brand authenticity. However, what exactly is it and how to build an authentic brand in the right way? This article is here to answer these and other questions, so keep reading to learn more.

Crisis management: a practical guide for effective management of company crises

Crisis management is becoming an increasingly important component of business management in today's context. No organization in our modern society is immune to a crisis. Crises can strike a company in various forms, such as a terrorist attack, industrial accidents, a company fire, severe industrial accidents, aggression or occupation, the recall of a product, or a natural disaster.

How to make your ads attract more attention

Here is an interesting statistical fact — the average person is served over 1,700 banner ads per month. That is a large number, which means that it is getting more and more difficult for brands to stand out from the crowd and attract the attention of the customers with their ads. And this issue refers not only to the banner ads. Marketers use diverse techniques and approaches, and promote products or services on social media, Google, website, via email, and so on. Considering this, you should work on your ads carefully and be creative — if you do not, your ads will get lost among other promotional materials.

Cross-Cultural Marketing: Using The Differences To Your Advantage

Business partners from other countries do business in a different way than you may be used to in your home country. If you are going to do business internationally, it is important not to underestimate these cultural differences and dimensions. Foreign markets have different rules, laws, languages and cultures. Before you start working with a partner from another country, it is important to prepare yourself for the possible cultural differences. In this article, we dive deep into the world of intercultural communication, and how we can use each other's differences to our marketing advantage.

An Introduction to Affiliate Marketing

Affiliate marketing enables businesses to efficiently sell a product while having a minimal budget, low effort and time requirements, and a well-contained risk level. In addition, affiliate marketing guarantees a good return on your investment, a rise in brand recognition, and company development. Naturally, there are certain things that seem like they are too good to be true, but in this scenario, the advantages are the result of marketing that is very targeted and successful. Affiliate marketing makes it possible for businesses to zero in on their ideal clientele and pick the best possible group of representatives to speak for their products or services; in other words, it allows for better brand alignment. It has never been more hip than it is right now. If you are not presently engaging in this activity, there is a good possibility that your rivals are already doing it. Indeed, this discussion is devoted entirely to the positive aspects of affiliate marketing.

Ultimate Guide on QR Codes in Marketing

Currently, more and more businesses and industries are incorporating QR codes, and the reason for this is obvious: since they are easy and convenient to use, they help to improve the customers’ experience. The COVID pandemic has also positively affected the popularity of QR codes due to their non-contact nature. For example, instead of printing menus, many restaurants created virtual ones that could be accessed via QR codes. However, not only restaurants and cafes can benefit from QR codes. They are a rather universal tool, and many businesses can leverage them. But how exactly to do this? How to create QR codes? Where to place them? What are their benefits? Keep reading to find answers to these and other questions.

Create Growth Online

This article explores how to build an organisation that drives growth. Marketing leaders have to set up a fluid ecosystem of external and internal partners, develop agile ways of operating, and build a set of supporting capacities that can ensure great customer experiences. Businesses want to be agile nowadays. It shows how successful companies develop the processes, people, and marketing technology to ensure agile marketing happens. Shifts in technology and customer behaviour are forcing many CMOs to reconsider their role, the necessary skills, and the manner it is organised. Experiences and historical data have revealed a new strategy for overhauling drivers that not only delivers above-market development but also is sustained over time.

Why and How to Measure the Competitive Landscape

The market is getting more and more competitive, so it is crucial for any business to know everything about its rivals and use this information to their advantage. Mapping out the competitive landscape is an effective approach to deal with this task. Keep reading to learn what the competitive landscape is, why you should analyse it, how to measure it effectively, and what to do with the results.

Why and How to Become a Data-Driven Business

Data-driven companies are 23 times more likely to acquire clients. Businesses using big data increase their profit by 8%. 62% of retailers state that using information and analytics allows them to create a competitive advantage. These statistical facts are enough to prove the value of data, which means that becoming a data-driven company is a crucial task for those businesses that want to outperform their competitors and create a long-term advantage. But what exactly does it mean to be a data-driven business? What other benefits can this transformation bring? How to make a company data-driven? This article will provide you with answers to these and other questions, so keep reading to learn more.

The future is non-binary: how modern advertising approaches gender?

Non-binary people are everyone whose gender identity is outside the binary gender system. That is, these are people who do not feel like exclusively a woman or exclusively a man. These are people who go beyond the standard "he" and "she" role models. People who feel that they cannot limit themselves to a pink or blue box. It seems to many that "man" and "woman" are natural roles created by nature itself (or God), and that the division of mankind into men and women is as natural and undoubted as these roles. However, if you look at different communities and cultures (both modern and from past eras), you can see that the ideas about a man and a woman differ significantly depending on cultural norms. Even if we take Russian society 10-15 years ago, not to mention 50 years ago, and compare it with the current one, then radical differences in the requirements regarding appearance and behaviour will be undeniable.

Risk Management: Practical Guide To A Sustainable Risk Policy

To speak of risk in business is to admit that not everything in the industry is always easy and predictable. This is also inherent to doing business. Whatever it does, a company will always face certain risks. But those who can name the risks to their business also have a duty to minimize them and manage them proactively. Indeed, an entrepreneur must be able to turn them into an advantage or opportunity.

38 trends in digital marketing that cannot be ignored in 2022

There was a time when notions such as artificial intelligence, data-driven marketing, and voice search engine optimization (VSEO) were considered to be too ambitious to the point of being laughable. These are now some of the most prominent trends in digital marketing. Why not be excited about it? After all, if you want your company to be successful in the increasingly congested digital market, you will need to keep up with the most recent technological developments. We will go over the 38 most important trends in digital marketing for this year, which you can't ignore because they will help your business not only survive, but thrive in this age of never-ending marketing changes. These trends can be found across a variety of platforms, including social media, search engines, and email.

The phenomenon of advertising texts and its use in advertising management

Advertising plays one of the key roles in our world. Through advertising, we can learn about new trends that exist in our society. It is tightly connected with the concept of "consumption", because it was with the formation of market relations in the economy that the need arose to promote the goods produced. According to Theodore Roosevelt, advertising is the engine of progress, and one cannot but agree with him. This statement has long become an axiom of marketing. In various, especially European languages, the etymology of the origin of the term "advertising" is completely different. In our view, the term "advertising" comes from two languages, from the Italian reclamare and the French reclamo, which means "shout out". Since advertising has changed with society, there is no clear interpretation of this concept. One of the exact definitions of this term can be considered the definition of the American Marketing Association: “Advertising is any paid form of non-personal presentation and promotion of an idea or services on behalf of a well-known sponsor” This definition clearly shows the main function of advertising, it can transmit certain data to the target audience without establishing direct contact.

10 Recommendations on How to Create an Effective Case Study

Case studies can be an effective tool for increasing the conversion rate and, as a result, sales. Using them, you can show your customers how you can help them to reach their goals, highlight your strengths, and motivate potential clients to choose exactly your company. However, creating an efficient case study can be challenging, as there are numerous things to pay attention to. In order to assist you, we have prepared a list of ten recommendations on how to create case studies in the right way, so keep reading to learn more.

Video Marketing – Trends and Opportunities

Video marketing is becoming an essential part of any modern marketing strategy making it a must for any business. This report describes all the important concepts and aspects of an effective advertising video campaign that will give your business an opportunity to grow and increase its market share. Regardless of your marketing background, you will find many useful tips and practical pieces of advice that should be paid attention to while developing your strategy. You will also read about the most common mistakes and how to avoid them.

Why and How to Use Immersive Marketing

Nowadays, when the market is extremely competitive, it is getting more and more complicated for businesses to stand out from the crowd and attract the attention of customers. As a result, numerous marketing tactics have evolved to assist companies with overcoming this challenge, and immersive marketing is one of them. But what exactly is immersive marketing? How does it work? What benefits can it bring to your company? What is the right approach? We are here to answer these and other questions, so keep reading to learn more.

Marketing Metrics You Should Be Aware Of

Marketing metrics monitor how effectively promotions are tracing to key performance indicators (KPIs) and quantify their success. They are one of the most crucial aspects of every promotion, and if it was not for them, marketing crews would have no way of knowing whether their marketing plan is successful. Let us go through the fundamentals of marketing metrics and KPIs, present some useful indicators for digital marketers, and discuss which solutions can help you successfully monitor campaigns.

Personal branding for executives: A step-by-step approach

Personal branding is not a new concept. It's an idea that's been around in the corporate world for a few decades, but it was occurring in corner offices and across town long before it was ever articulated—its invention traced to a Fast Company piece by Tom Peters in 1997— Back in the late 1990s, corporate executives realized that everything around them was labeled, from the clothing we wore to the pens we used to the cappuccino we sipped and the technologies we used. We were also expressing something about ourselves as personalities and business leaders by associating ourselves with those brands.

Evaluating Internet Marketing Initiatives' Effectiveness

Internet marketing, abbreviated as "IM" and often referred to as "online marketing," is the process of advertising and making sales of goods and services via the use of the Internet. A substantial amount of effort put into using internet marketing is concentrated on driving customers to a company's website, where they are encouraged to make purchases through the company's website or another distribution method.

Why Your Brand Needs an ESG Story

There are numerous factors that influence consumer purchasing decisions, and the company’s environmental and social impact is among them. Considering this fact, it is important for brands to tell an ESG story to their audiences. But what exactly does ESG mean? What benefits can such a story bring to a company? How to tell this story? We are here to answer these questions, so keep reading to learn more.

Mobile applications as an image-building tool for your advertising business

In-app or in-app advertising is one of the newest ways to drive traffic that has been gaining momentum and popularity since 2013. More than five years later, this advertising marketing tool is considered one of the most understudied yet promising. After all, the target audience is quite wide - users of mobile applications, who, in quantitative terms, tend to mark social network users.

How to Increase Customer Retention on Your Website

For any company, attracting new clients and increasing brand awareness are crucial things to do. However, retaining the already existing customers is even a more important process. Why? The main reason for this is that it is much more expensive to acquire a new client than to retain the existing one. In this article, we will provide more facts proving the importance of customer retention and share some recommendations on how to motivate clients to keep making purchases on your website. Keep reading to learn more.

A Guide for Emerging and Underdeveloped Countries on Direct and Digital Marketing

Because they are, by definition, the sole media that must reach every citizen of a nation due to their purpose to serve the whole population, posts are in a distinct position when it comes to direct marketing communications that travel directly from the marketer to the consumer. No newspaper, radio station, television network, or website can claim to have a nationwide audience. The Post can.

Organic Versus Paid Marketing: What to Choose?

Every coin has two sides, and marketing is not an exception here. On one side, it is paid, while on the other one, it is organic. But how to make a choice? What benefits does every approach have? We will answer these and other questions, so keep reading to figure out which type of marketing to prefer.

How to Use Humour in Marketing

In terms of marketing, humour can be a very powerful tool for attracting new customers, increasing loyalty, and improving brand awareness. However, in order to reach these and other goals, you should use it in the right way. This article will tell you more about pros and cons of using humour, as well as potential opportunities and threats, and share some valuable recommendations on how to incorporate humour into your marketing strategy effectively. Keep reading to learn more.

Basic techniques, structure and organization of PR-campaigns in public authorities

The relevance of the stated topic is due to the fact that today in countries with a market economy, competition, supply and demand decisively determine the relations of economic entities. Market relations also take place in politics and public administration, but they are neither decisive nor dominant.

Marketing effects through social media, online games, and mobile apps on children's behavior

Through the Internet, different kinds of media can come together. What used to be separate devices like a phone, TV, or computer is now a single device that is easy to use. Convergence has a big effect on user habits, even those of children, as well as on how businesses advertise, make money, offer content, and pay for it.

Marketing Strategies to Grow Your Business During a Recession

Recessions have an impact on companies of any size, and going through them can be challenging. During such periods, a lot of businesses start questioning the necessity of a marketing budget, as they are looking for ways to cut costs. However, this is not the right approach. Even during a recession, you should keep marketing your brand, and our article will tell you how to do this in order to survive the hard times and grow your business. Keep reading to learn more.

An Overview of the What, Who, Why, and How Digital Marketing Works

Would it surprise you if I told you that the number of individuals who go online every day is still rising, given how easily accessible the internet is these days? It is. In point of fact, the percentage of people who use the internet on a "continuous" basis has grown by 5% in only the last three years. And despite the fact that we repeat it a lot, the manner that people purchase and buy has truly evolved along with it, which means that offline marketing is not as successful as it used to be.

How to Unite Your Marketing and Sales Teams

In many companies, marketing and sales teams operate separately, even in spite of the fact they have the same common goal — to drive sales and increase revenue. This is the wrong approach, as uniting the teams is a great opportunity to improve business performance and overcome the competitors. In this article, we will provide more reasons for unifying the teams and explain how to do this in the right way, so keep reading to learn more.

The new era without third-party cookies

Over the last years, many reports were made on the new era without third-party cookies, to prepare agencies, brands, publishers, and technology intermediaries for the much-expected post-third-party cookie ad ecosystem. This guide, based on the research, conducted by industry experts, ensures a level-setting scene into the current application of digital ad cookies, the contributing elements to their depletion, and a summary of the alternative tools available. As instruments evolve, this guide is set to ensure the latest information and recommendation on market alternatives to third-party cookies, providing answers to the most common questions regarding the new circumstances the stakeholders must operate in.

Comprehensive guide to Instagram marketing

Over the years the transformation of Instagram from a simple photo-sharing application to an all-around marketing channel is nearly complete. Instagram has added dozens of new instruments for businesses, such as shippable posts, advanced analytics, and new options to drive traffic from Stories, and the video platform - IGTV. All these features and details are observed in this guide. Whether you operate in e-commerce, or media, it is worth building a presence on Instagram. This guide will show how to operate Instagram for business in the most effective ways.

How to Write Persuasive Website Content

Having persuasive copy on your website is a must — otherwise, it will be impossible for you to convince visitors that your products or services are worth their money, that your content deserves more attention and they should keep reading it and sign up for your newsletter, and so on. Regardless of your offer, website content should be persuasive. If it is not, visitors will not convert and retain. But how to write persuasive content? What are the main rules to follow? This article will answer these questions, so keep reading to learn more.

LinkedIn as a platform for sophisticated marketing specialists

Social media marketing is now an integral part of every marketing strategy. LinkedIn evolved from the network of individual professionals to the comprehensive platform, ensuring the range of instruments for communication and targeting the right audience, through both paid and organic approaches. As social media influence each stage of customer journey, these new tactics will bring the social media marketing to the new level. This guide provides a full view of integrated LinkedIn tools, which are the key for increasing brand awareness, obtaining quality leads, and boosting revenue.

Influencers' effects on consumer protection and advertising in the Single Market

In the last few years, influencer marketing has seen substantial expansion as a component of the advertising business, becoming one of the most well-known and successful types of internet advertising as a result of its popularity and effectiveness. The rapidly expanding industry for social media influencers presents a number of issues for government authorities as well as the possibility of harm to consumers. This report highlights best practices, gives suggestions for future action, and provides information and analysis on the effect that influencers have on advertising and consumer protection in the Internal Market.

The Future of Marketing and Sales in the Era of Big Data and Analytics

Since the widespread adoption of the Internet about 20 years ago, big data has presented the largest game-changing prospect for marketing and sales. Torrents of gigabytes worth of data have been released by the data big bang, covering everything from consumer behavior to weather trends to demographic changes in developing economies.


What Neuromarketing Is And How to Use It

Getting more effective results while spending less is one of the most challenging tasks for marketers. However, neuromarketing is a way to deal with it. But what exactly is neuromarketing? How does it work? And, most importantly, how can you apply it to your strategies? In this article, we will answer these and other questions, so keep reading to learn more.

Finding Your Way in the New Era of Influencer Marketing: How to Succeed on Instagram, TikTok, and Other Platforms

By 2020, the influencer marketing market was already worth $10 billion, and it is becoming more and more important for many businesses, particularly those engaged in business-to-consumer marketing. Nowadays, few businesses in the fashion, beauty, travel, food, and beverage sectors are launching marketing campaigns that do not incorporate, at least in part, a partnership with well-known users on websites like Instagram and TikTok.

A review of emerging marketing strategies in line of new demands for environmental, social and governance (ESG) requirements

Ecological marketing theory is essential for a successful marketer. After all, how else to keep up a conversation with colleagues, investors and clients, many of whom are well versed in environmental issues? The inclusion of environmental projects in many activities is a recognized trend nowadays, and any marketer should have a basic set of knowledge in various areas, including environmental marketing. Here, issues of the relevance of environmental marketing now and such basic concepts as "ecological footprint" and "sustainable development" will be considered. Theory is also important to keep you from embarrassing inaccuracies that sometimes get you into real trouble.

Why and How to Use Press Releases In Marketing

Since there are plenty of ways to promote a business, press releases are often considered outdated and ineffective. Marketers prefer to focus on SEO, social media posts, blog articles, and other content and techniques while neglecting press releases. However, when created and distributed in the right way, press releases can still increase the efficiency of a marketing strategy. In this article, we will describe the benefits of using press releases in marketing, as well as explain how to write and promote them. Keep reading to learn more.

How to Increase Profits in a Niche Market

Targeting a mass market may seem to be the safest way to grow the business, but focusing on a niche one is still a more profitable option when performed properly. But how to target a niche market and increase profits? Why is this approach beneficial? In this article, we will answer these and other questions, as well as provide you with some examples of successful niche businesses. Keep reading to learn more.

The influencer implications for consumers and advertising in the EU

Targeting a mass market may seem to be the safest way to grow the business, but focusing on a niche one is still a more profitable option when performed properly. But how to target a niche market and increase profits? Why is this approach beneficial? In this article, we will answer these and other questions, as well as provide you with some examples of successful niche businesses. Keep reading to learn more.

How Targeted Ads Affect Advertisers

The market for online advertising is expanding at a rapid pace, and it is expected that the industry will become more significant as the COVID-19 epidemic hastens the transition toward digitization. Consumers and small and medium-sized organizations (SMEs), who are considered to be the "end-users" of advertising, are expected to receive an increased number of online advertisements that are based on how they behave in this scenario.

Deploy your online channels strategically: Use the REAN model

"I feel it in my bones" is a common and typical saying. Every day, millions of people make decisions based on that well-known gut feeling. But in a world full of good, solid marketing strategies, you shouldn't want this! In the world of marketing, you can't do everything by instinct. Yet we often hear it. Especially when we talk about Online Marketing. The Online Marketing of many companies is tackled by steering a hodgepodge of loose activities from someone's gut. And that while there is so much to be gained from online marketing. If you recognise this fact and would like to change it, then this article is a must read. 

Consumer protection against inappropriate advertising and legal regulation of online ads

Advertising as a means of promoting goods, works and services to the market, informing consumers about new products and one of the ways to compete is designed to promote the formation of a single economic space and help maintain competition. Information constituting advertising can be distributed in any way, while its addressee is not specifically identified. The purpose of advertising is to draw attention to the object of advertising, generate or maintain interest in it, and also ensure promotion in the market.

Changing the Paradigm of Marketing from the "Marketing Mix" to "Relationship Marketing"

Since it was first proposed over four decades ago, the marketing mix management paradigm has come to predominate in marketing theory, research, and practice. This paradigm is now starting to lose its prominence in today's society. In recent years, new methodologies have been developing in the field of marketing research. The globalization of business, as well as the more widespread realization of the significance of customer retention and market economies, as well as the economics of customer relationships, are among the developments that are contributing to the shift in mainstream marketing.

Alternative Marketing Tactics Your Business Can Benefit From

Due to the continuous evolution of technology, marketing changes as well, and businesses should be able to adapt. For example, launching paid advertising campaigns is considered to be an effective tactic allowing to attract new customers. However, more and more people are starting to use ad blockers, which obviously affects the efficiency of paid ads. In turn, overloading texts with keywords could work a couple of decades ago, but now doing this will result in your website being penalised. But changes do not always mean difficulties — they also imply opportunities to try new tactics, you only need to find them. In this article, we will provide you with a set of alternative marketing tactics that your business can benefit from. Keep reading to learn more.

Data-Rich Marketing Analytics

In the context of the digital economy, data has been referred to as "the oil." The routine collection of digital information through online and mobile applications produces vast data streams about how consumers feel, behave, and interact around products and services as well as how they respond to marketing efforts. These streams of data can be used to better understand how consumers respond to marketing efforts. The use of data to build and maintain customer relationships, personalize products, services, and the marketing mix, and automate marketing processes in real time are some of the goals that marketers hope to achieve by harnessing the power of data and giving it an increasingly central role in their organizations.

Google analytics 4: how it can help your marketing

The evolution of technology never stands still, and the Google Analytics platform does not fall behind. The next generation, Google Analytics 4, is already here. But how different is it from the previous version? How can it help your marketing? What will happen to the old data after you get started with the updated platform? In this article, we will answer these and other questions, so keep reading to learn more about the features of Google Analytics 4.

How to Build an Effective PR Strategy

In the modern competitive world full of diverse marketing messages, it can be challenging for a brand to stand out from the crowd and reach success. Building a PR strategy is a way to solve this issue and to attract the attention of influencers, media representatives and customers who will help you to spread the word about your business. In this article, we will share with you some recommendations on how to prepare an effective PR strategy, as well as tell you more about the importance of PR. Keep reading to learn more.

How to Turn Single Sales Into Long-Term Relationships

Acquiring a new customer can be five times more expensive than retaining the existing one. Therefore, instead of focusing only on single sales, it is important for businesses to turn them into long-lasting relationships. However, cost reduction is not the only benefit of doing this. Keep reading to learn more about other advantages, as well as discover how to build long-term relationships with your customers.

Targeted advertising and personal data in 2022

Targeted advertising is a kind of digital marketing (it consists in showing the client the most relevant advertisements, selected based on a study of his previous experience, tastes, interests). As a rule, this can be implemented using cookies that are loaded by the web resource on the client's device. They may track a person's online behaviour (for example, collect information about pages visited, search queries, advertisements viewed, etc.). 

The potential of social media in terms of marketing in the future

People are able to freely communicate with one another on social media platforms, which also provide many avenues for businesses to connect with and interact with customers. In light of the myriad of ways in which social media influences both individuals and businesses, the authors of this article focus on where they think the future of social media lies in relation to marketing-related topics and issues. This is done in light of the fact that social media influences both individuals and businesses.

The Role of Online Marketing Strategies in the Financial Success of Business-to-Business Companies

The following information provides a concise summary of the most significant aspects of the overall picture: There is widespread consensus among industry experts that B2B organizations can benefit significantly from implementing digital marketing strategies. The revenue of B2B enterprises can also be helped in a favorable way by word-of-mouth marketing and content marketing. Making a profit and ensuring that clients are satisfied should be the primary focuses of every business. It is essential to have a solid business website, active social media accounts, and strong SEO. The largest portion of the advertising expenditure is allocated to digital platforms. Websites are the single most critical aspect in the sales process. 

Strategic Marketing Using Strategic Analysis

Marketing is based on a simple idea: a business can be successful by understanding and meeting customer needs. Few people would disagree with this basic idea, and even managers who have never run a business before would understand why it makes sense. Given how simple this is, why do we need a marketing strategy, which is hard to understand and takes a lot of time? Basic business principles may be common sense, but getting things done involves a lot of complicated, interdependent, and sometimes even contradictory tasks. 

Online marketing's effectiveness on incorporated marketing communication

In the last three decades, technological innovation, especially in the field of information technology, has brought about significant shifts in the global economy as well as the world of corporations. ICT has continued to transform how we do business, connect with one another, and live our lives. Any organization that does not embrace technological advancement and innovation in information technology will have no place to compete in the business environment of the twenty first century. Information technology has shaken up the business world and rendered the majority of the outstanding theories and principles of marketing invalid and irrelevant.

The company value and strategic values for the modern marketing proposition

Every company is led by the goal of creating a difference in customers' life and defining their needs even before they get acknowledged by the customer. To achieve this, the business has to be strong at its core. When looking inwards, the value created within the organisation is considered, be it structural, functional, or technological changes, which ensure competitiveness in a fast-changing environment. This article encompasses the most important aspects the business needs to consider at the company level to succeed in its operations and win customers each and every day.

Marketing Trends of 2023 and how they have changed since 2022

The year 2023 is approaching, which we are sure will offer interesting new challenges. It will not be possible to sit back and see how the digital market will develop under the influence of geopolitical and economic uncertainty. To continue to grow, business leaders need to think about the focuses and activities for the coming year now. Marketing has to play an important role in communicating with the audience. With even more changes in store for data and tracking, brands will be defining and redefining how they interact with their audiences.

Why and How to Create Premium Content

Creating content is an integral part of any marketing strategy. However, due to the severe competition, it is getting more and more challenging for businesses to stand out from the crowd with articles, social media posts, and other popular types of content. Premium content may be a solution. But what exactly is it? How to create it? What mistakes to avoid? In this article, we will answer these and other questions, so keep reading to learn more.

Where To Start In Strategic Marketing And How To Target It?

Fundamental choices concerning the organization's general mode of operation and the places it aims to serve must be made before an organization begins to make judgments about how it will compete. The main foundation upon which goals and strategy are founded must be a purposeful declaration of the organization's core direction and purpose. This justification for the company's existence often takes the shape of a mission statement and is intended to serve as a road map for every employee inside the organization.

Why and How to Diversify Your Content

Creating content is an effective way to drive traffic to your website, attract new clients, and increase the conversion rate. However, a lot of companies follow more or less the same strategy: they create a blog, start a few social media accounts, and that is it. Modern customers are getting tired of such an approach, so they start to pay less attention to endless articles and posts on social networks. To keep them engaged, consider diversifying both your content strategy and the content itself. In this article, we will provide some arguments for doing this, as well as valuable recommendations. Keep reading to learn more.

Telegram as one of the main traffic and Ads placement sources in 2023

The Emergence and Rapid Development of the Mobile Social Network. Telegram, built on the principle of a messenger tied to a phone number, began in August 2013, when the founder of Vkontakte, Pavel Durov, presented his new project after a conflict with the management of the Mail.ru Group, which forced him to leave Russia. At first, Telegram functioned as a classic messenger with standard functionality for such platforms. 

Marketing as a catalyst for corporate expansion: a cross-functional view

While the development of rigorous business disciplines has resulted in the creation of profound insights, frameworks, and effective tools, the concentration on discipline also produces blinders that restrict creative problem-solving and prevent the development of comprehensive answers to business issues. recent research is highlighted in the field of neuroscience that demonstrates how mental models, such as those that are inherent in certain fields of study, may shape and constrain both insight and behavior.

Marketing Compliance Checklist

Marketing means getting customers interested in a company and its products or services, and implies creating content, launching advertising campaigns, communicating with people, building brand awareness, and so on. However, apart from creating diverse marketing materials, brands also must make sure that all of them are accurate and follow local regulations and laws. Marketing compliance is something that every business, regardless of its size, should care about. Otherwise, violating the rules, even when done not intentionally, may lead to significant fines and other issues. In this article, we will tell you more about marketing compliance itself and share some recommendations on what to do in order to avoid the above- mentioned problems. Keep reading to learn more.

Why and How to Use Personal Brand Photos for Marketing

Nowadays, competition in the digital world is severe — customers interact with endless blog and social media posts from different companies every day, which means that it can be complicated for businesses to stand out from the crowd. However, taking and using personal brand photos in the right way can provide you with such an opportunity, and this is not a single benefit. Keep reading to learn what personal brand photos are, how to create them, and how they can be used for marketing.

Product placement in 2023: basic concepts and techniques for effective application

Product placement (hidden advertising) is a unique technology for managing mass consciousness and consumer behavior. This is a technology of instant promotion of brands with the help of works of art. This is a technology for creating and lightning-fast promotion of trademarks. This is a very fast and effective way to introduce brands into the sub-cortex of the consumer once and for all! But this introduction takes place with a negative or positive image - it depends on the skill and talent of the creators who have taken up this profitable business.

Why and How to Develop Website Copy and Design Simultaneously

What should be developed first? Website copy or its design? The right answer is to work on design and copy in parallel. But why is it important to combine these processes? In this article, we will answer this question, as well as provide some recommendations on how to develop website copy and design simultaneously. Keep reading to learn more.

How to Rebrand and Maintain Your Rankings on Search Engines

You have been working hard to get your high rankings on search engines, but now, due to any reason, you are going to rebrand. Does this mean that you will lose your positions and traffic? Not, if you will do rebranding in the right way. In this article, we will share some recommendations on how to rebrand while maintaining your search engine rankings, so keep reading to learn more.

How to Create Effective B2B SEO Campaigns

Creating SEO campaigns is a crucial step for any business, regardless of its type or industry. However, while some recommendations are relevant for both B2C and B2B businesses (for instance, doing keyword research and optimising a website), B2B SEO requires a more specific approach. In this article, we will explain the difference between B2B and B2C SEO, and provide you with some tips on how to create effective B2B SEO campaigns. Keep reading to learn more.

Human content will be a Priority despite the raising AI-generated content trend in 2023

The volume of information created by mankind over the past 30 years is equal to the volume for the previous 3 millennia and continues to grow rapidly, thus forming huge data arrays (Big Data), which cannot be effectively used without the use of artificial intelligence (AI). The inclusion of AI algorithms in the life of a person as an assistant with additional capabilities and options allows you to get the main advantage of such integration- this is not only to speed up the decision-making process, but also to significantly increase their quality.

A Manual for Monitoring E-Money Issuers

Specific regulatory space for nonbank e-money providers (EMIs) is one of the four key regulatory drivers for open digital financial services in emerging markets and developing countries (EMDEs). This is according to research conducted by Staschen and Meagher. EMI is any controlled organization, whether it is a bank or not, that is dedicated to supplying e-money or comparable stored-value accounts for the purposes of this guidance.

A Global Strategy for the Regulation of Crypto-Assets and Their Potential Paths Forward

How do you keep anything under control when it has no boundaries, its code is open source, it is not centralized, and it is always evolving? This is the issue that consumers, businesses, and legislators in the crypto-asset ecosystem are attempting to answer as the ecosystem continues to develop. To regulate this ecosystem is like trying to walk a tightrope, much like it is with some other emerging technology. Finding a happy medium between minimizing potential for harm, safeguarding the interests of users, and fostering creative endeavors is essential.

E-Money Prudential Regulation, Oversight, and User Safety

This article discusses the evolving regulations governing the issuance of electronic currency by entities other than banks. There are some regions that do not have very stringent regulations concerning the electronic money issuers (EMIs). As the industry of electronic money (also known as "e-money") has grown in significance, several parties have endeavored to safeguard its customers by enacting increasingly stringent regulations. This article's objective is to develop policy recommendations for strengthening e-money regulatory regimes, particularly in locations where issuers, either individually or as a group, have grown to a point where they are important for the economy as a whole. These policy recommendations will build on the work that IMF staff have done in the past and will be based on previous work that they have done.

Why and how to repurpose your content

Content repurposing (also known as content recycling) implies presenting the already existing content in a new format, and this tactic can be very effective when implemented in the right way. But what are the benefits? How can the content be repurposed? In this article, we will provide you with detailed answers to these and other questions, so keep reading to learn more.

A Marketing Strategy for Increasing Interest in Plumbing and Maintenance Services

Customers are less inclined to make purchases as a direct result of the Covid-19 outbreak, which has had a significant impact on the business sector that is reliant on consumer spending. A plumbing and pipe installation firm in the United States that is owned and operated by a single person is impacted as a result of this news.

Communication in the realm of viral marketing: word-of-mouth on the internet

As a result of advancements in communication technology, a new electronic kind of word-of-mouth advertising called as "viral marketing communication" has evolved (VMC). One method of marketing known as viral marketing communication (VMC) is a strategy that takes use of the internet to encourage consumers to spread a marketing message. VMC is an acronym for "viral marketing." At this point in time, it is generally accepted that the VMC is still in the early phases of its development stage. As a direct consequence of this, we do not have a solid comprehension of the manner in which it behaves or the magnitude of its dimensions. In addition, there hasn't been a lot of research done on what customers believe about these kinds of marketing strategies and how they react to them.

Marketing Nearsightedness

When an HBR piece gets a lot of attention, we are constantly aware of it. Journalists write about it, pundits debate about it, executives route copies of it throughout the company, and its language becomes familiar to managers everywhere — sometimes to the point that they don't even link the phrases with the original piece. In addition, executives route copies of it across the organization. The most essential thing, of course, is that managers alter their approach to business as a direct result of the concepts presented in the article helping them view situations in a different perspective.

Why and How to Create Interactive Content

Nowadays, digital space is overloaded with content, as virtually every business creates blog posts, videos, social media posts, etc. Delivering valuable and relevant content is a must, but sometimes it is not enough to stand out from the crowd and keep the audience engaged. By adding interactive content to your strategy, you can overcome this obstacle. But what are the types of interactive content? How to create it? In this article, we will answer these and other questions, so keep reading to learn more.

24 AI Tools For Effective Marketing

The evolution of technology never stands still, so nowadays leveraging artificial intelligence and machine learning in marketing is virtually a must for businesses. In this article, we have listed 24 tools that you may want to use, as well as explained the benefits of incorporating AI into your marketing strategy. Keep reading to learn more.

The estonian approach to cryptocurrency market regulations

Navigating the ever-evolving and dynamic landscape of cryptocurrencies has become an intricate dance for nations worldwide, each striving to strike the delicate balance between fostering innovation and ensuring the security and stability of their financial systems in the face of a rapidly expanding digital frontier. Among these pioneers at the forefront of redefining financial paradigms is Estonia, a tech-forward nation renowned for its trailblazing digital governance initiatives and innovative regulatory frameworks. As the cryptocurrency market continues its meteoric rise, garnering unprecedented growth, attention, and investment, Estonia's approach to regulating this burgeoning sector has emerged as a subject of keen interest and scrutiny. With a population smaller than that of many metropolitan cities and yet a reputation that looms large on the global technological stage, Estonia's stance on cryptocurrency regulation carries weight.

How to set up the winning marketing organisation?

The new era of marketing is full of challenges demanding huge creativity from companies to stand out. Over the last few years, the industry changes have encouraged to shift the focus on marketing capabilities to build strength in the digital world. Traditional benefits of accessibility, affordability and availability are no more sufficient for the customer looking for more personalisation, convenience and meaning. This report covers the criteria to be followed by marketing specialists to build strong marketing capabilities within the company and diminish the pain points over the customer journey.

How to Generate High-Quality Leads From LinkedIn

For businesses, building an online presence on social media is a must, however, it is important to remember that every particular network requires a specific approach. Thus, if you are using LinkedIn, you will have to come up with a new strategy. In this article, we will provide you with some recommendations on how to generate high-quality leads from LinkedIn, as well as explain the benefits of this network for marketing. Keep reading to learn more.

A suggestion for increasing the productivity of marketing used in a business-to-business context

A project to create a strategy for enhancing the efficacy of marketing and the return on marketing investments (ROMI) of a business-to-business firm operating in the food packing sector. The project will be based on an investigation into how the company really operates in order to be as successful as is practicable in all of its endeavors. Find the answers to queries about the effectiveness of marketing efforts, such as: Are our investments, along with those of our partners (buyers), truly improving our market shares and long-term sales volume?

How to Create a Seamless Customer Experience

Nowadays, when most markets are highly-competitive, delivering an impeccable customer experience is a must for businesses. However, this is not only about making customer journeys as simple as possible — customer experience involves a lot of aspects. In this article, we will provide you with some recommendations on how to create a seamless customer experience and explain why exactly you should do this, so keep reading to learn more.

Marketing fundamentals: Markets

The success of EFFEM with Sheba demonstrates the variety of unexpected factors in consumer purchasing behavior. Given that the human mind has as many interacting neurones as there are leaves in the Amazon jungle, it should come as no surprise that purchasing behavior is complex. Understanding consumer behavior is difficult, yet it's essential to successful marketing management. Marketing management must start with a thorough understanding of the target audience, just as marketing concludes with consumption.

Analysis of emerging trends in cryptocurrency and blockchain technology from the standpoint of monetary theory and regulation

The rise of the internet has led to a need for affordable, anonymous, and swiftly verifiable transactions for online bartering. As a direct result of this demand, fast-settling currencies have come into existence. Although electronic money has fulfilled this function for the most part, the past few years have witnessed the emergence of two new forms of currency. Centralized virtual currencies are typically utilized for the purpose of conducting business within social and gaming economies.

Digital economy - crypto markets, trends, sanctions

Financial markets are a broad concept. On them, investors and traders have the opportunity to conclude transactions with various assets: stocks and bonds on the stock market, currencies on the foreign exchange, commodity assets (energy, metals, agricultural products) on the commodity, derivative financial instruments (futures and options) on the urgent. Not so long ago, a new - cryptocurrency - market was formed. What it is and what features it has are pressing questions for potential bidders.

How to Create an Effective Marketing Plan

To lead your business to success, you need to plan all your activities carefully, and marketing is not an exception. With thorough planning, you will improve the performance of your marketing processes and increase the ROI of your investments. However, these are not the only benefits of creating a marketing plan. In this article, we will explain why your business needs a plan and provide recommendations on how to create it in the right way. Keep reading to learn more.

Marketing nowadays

One common trait among today's thriving companies is evident. Similar to Nike, their triumph stems from a robust emphasis on customer satisfaction and a significant dedication to advertising. These companies exhibit an unwavering commitment to detecting, catering to, and fulfilling the requirements of their customers in clearly defined target markets. 

The Process of Segmenting, Targeting, and Positioning the Market

It's likely that businesses won't be able to meet the requirements set forth by each and every one of its customers on a consistent basis. It is probable that it will be difficult to satisfy the individual requirements of each one of the myriad consumers out there. It is quite rare for a single product to completely fulfill the requirements of each and every consumer due to the fact that people's preferences can vary greatly from one another. 

Dos and Don'ts of Using ChatGPT for Marketing

Technology and artificial intelligence evolve continuously, and for businesses, it is crucial to keep an eye on this progress in order to remain successful. ChatGPT is among those inventions that definitely deserve your attention, since it can be used for marketing. But how exactly does ChatGPT work? How can it help you with your marketing? Are there any tasks that ChatGPT should not be used for? In this article, we will answer all of these questions, so keep reading to learn more.

How one makes a product sell with the help of advertising

A person living in the current day does so in a world in which diverse brand names of products and services, which have evolved into a kind of religion in our time, rule everything. The origin of this concept may be traced back to many forms of advertising, all of which want to convince us that, if we purchase certain items, our lives would become better, happier, and more successful if we do so. In today's world, advertisements have an impact on everyone, yet the majority of us are unaware of this fact.